Managing Director, Marketing & Communications (Bay Area - San Francisco, CA)
The Managing Director of Marketing and Communications will be charged with strengthening the impact of our network through ensuring compelling and effective communication throughout our Bay Area region, managing key components of our regional strategy for collective impact and building and bolstering TFA-Bay Area’s regional brand. This person will support our advocacy strategies within our four local communities (San Francisco, Oakland, Richmond and San Jose), partnering with community leads and alumni teams to identify the key issues in each community where we need to build awareness and understanding about our work to accelerate and/or deepen impact, as well as work cross-regionally to amplify our network’s impact. Successful candidates will have extensive experience utilizing marketing and communication strategies (including social media, email and events) to effectively engage, educate, and mobilize an organization’s stakeholders, experience developing targeted messages for a range of constituencies, and ideally experience in translating messaging to effective execution in events. This position reports directly to the VP, External Affairs and Operations, and the location is San Francisco.
The demands of the 21st century have completely redefined the knowledge and skills that students need to thrive as citizens and members of the workforce. In order to prepare our children to succeed, we must reimagine classrooms and schools completely redefined the knowledge and skills that students need to thrive as citizens and members of the win part by radically transforming the ways we support and develop teachers and education leaders.
Teach For America (TFA) is uniquely positioned to be a leader in this charge because of the diversity and leadership capacity of our people; our reach across all grade-levels, content areas, and school contexts; and the flexibility we have to innovate and iterate on our program. Specifically within the Bay Area, our ever-expanding local network currently consists of nearly 2,500 leaders across all sectors, including more than 1,000 TFA teachers (corps members and alumni), 150 school leaders, and 70 regional staff members. We in the Bay Area have set a clear mandate to harness our unique community assets—unparalleled intellectual, human, technological, and financial capital—to rethink our organizational approach, striving to build the next generation model for our Teach For America and for teacher and educational leadership development.
A strategic thinker. When you face a large problem, your first instinct is to break it down into smaller, manageable pieces. You can ruthlessly prioritize on what is most important and avoid distractions, which will be critical as you develop an individual giving strategy and manage a high value portfolio of relationships.
An excellent communicator. You work across multiple stakeholders to ensure consistency and quality of internal and external communications. By drawing on your past experience in communications and public relations you can easily take an idea, build upon it, and execute it at a high level. You can help others identify their key messages and help them craft compelling public speaking messages.
Innovative and unflappable. You see beyond what currently exists and are in constant pursuit of the next big thing. You’re comfortable with risk and view each experience (successful or not) as a chance to learn and improve.
A relationship builder. You regularly cultivate meaningful relationships with high-level external audiences across domains.
Obsessive about outcomes. Your decisions are data-driven, and you stay laser focused on your goals regardless of the day to day chaos you might find yourself in. When you face a large problem, your instinct is to break it down into smaller, manageable pieces, ID trends and prioritize root causes. You have a demonstrated record of achieving ambitious goals despite obstacles.
Self-driven. You have superior organizational skills, integrity, and great follow-through on all facets of your work. You demonstrate personal responsibility and take initiative to do what it takes to achieve success.
Develop and Manage Overall Team Vision (30%)
- Lead development of overall regional annual and long-term marketing and communications vision, including strategic and tactical plan for region’s brand management, social media, and constituent communications – all grounded in the regional context and in support of our regional strategies.
- Support regional leadership in identifying opportunities for cross-regional collaboration toward our goal of increasing our collective impact across our four communities, including identifying and equipping region-wide advocates, consulting with community-teams on their annual plans, and acting as a support/strategic consultant to find opportunities to expand the impact of community-driven events and initiatives.
- Work closely with regional leadership, board and key staff to ensure that regional communications strategy and tactics are aligned to broader regional vision, and deeply integrated into strategies for community, programmatic and development teams
- Conduct regular analysis of quantitative and qualitative data to inform ongoing stream-wide priorities and adjust course where needed in order to ultimately meet ambitious annual goals
- Manage a team of 1-2 full-time staff and ensure progress toward functional and professional development goals and leading hiring processes for any new team members
Lead Strategic Execution of Regional Communications (30%)
- Create regional narratives and messages that are aligned with national narrative but tailored to the regional landscape
- Provide counsel, training and resources to regional staff, board and key advocates who will help execute components of the communications strategy (media engagement, social media, or constituent communications), including ensuring that all relevant stakeholders have internalized key narrative components and messages.
- Cultivate a bench of prepared external advocates available for media and other advocacy opportunities, working with regional staff, corps members, alums and other stakeholders
- Working with the national team, oversee the development process for all written content intended for external publication (i.e., blog posts, op-eds, press releases, media advisories, letters to the editor)
- In partnership with national Teach For America communications staff, establish a process for crisis communication, including clear division of responsibility and protocol for reactive response, as well as key stakeholders who are fully prepared to advocate for the region and organization
- In partnership with national Teach For America communications staff, liaise with government affairs and policy teams to inform broader public engagement work
- Participate in regional professional organizations, coalitions, taskforces and other opportunities to build relationships, partnerships and champions in the media and external affairs spaces
Lead Strategic Execution of Cross-Regional Marketing & Mobilization (40%)
- Support regional teams to in development of high-priority collateral and content, to be used for major events or other high-impact external needs, and identifying opportunities for economies of scale around content creation.
- Educate regional staff in best practices and processes for cultivating and maintaining a compelling and authentic brand identity and ensuring consistency of collateral components in support of that brand; ensure that the community teams are equipped to adhere to TFA marketing norms.
- Drive cross-regional events strategy for non-fundraising events, ensuring that our flagship cross-audience event (Bay Ed Summit) is leveraged to drive collective impact and meet strategic needs.
- Support development team on programming for fundraising events, ensuring that each event is executed with excellence and clearly share the highest-impact key messages, stories and voices.
- Manage negotiation and execution of external marketing vendors
- Lead regional brand strategy, including collaboration with national team members to ensure alignment with national brand strategy, as well as cross-regional collaboration to ensure customization for specific communities and stakeholder groups as needed
- 5-10 years of related work experience (e.g., formal communications, journalism, political or education roles)
- Experience managing crisis communication
- Experience leveraging social media to build and strengthen a brand
- Experience coaching and supporting senior leaders as spokespersons
- Deep familiarity with the education sector strongly preferred
- Proficiency in Microsoft Office suite (Outlook, Excel, Powerpoint)
- Knowledge of design tools (e.g., InDesign, Photoshop) and email marketing tools (e.g. Pardot) a plus
- Bachelor’s degree
- Occasional weekend and evening work required
- Ability to travel around the Bay Area
To be considered for this role, you must submit an online application. Please scroll down to the bottom of the page to find the link to the online application.
Benefits and Salary
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Learn more at www.teachforamerica.org/about-us/careers/employee-benefits.
Commitment to Diversity and Equal Opportunity Employment Policy
Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff: www.teachforamerica.org/about-us/careers/life-at-tfa/workforce-diversity-and-inclusiveness.
Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.
This job description reflects Teach For America’s assignment of essential functions and qualifications of the role. Nothing in this herein restricts management’s right to assign, reassign or eliminate duties and responsibilities to this role at any time
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