Managing Director, Content Strategy and Activation (NYC)
As the Managing Director of Content Strategy and Activation you will be instrumental in developing the content strategy that spans all digital channels and communications at Teach For America. This new role has been created because actionable, timely, and valuable content is central to how Teach For America achieves its powerful mission to transform society through educational reform. Under the direction of the Senior Managing Director of Content Strategy you will be empowered to mentor and manage a team of mission-driven creatives who span copy, user experience, and content strategy. This is a once in a lifetime opportunity to be at the heart of a strategic shift in how a large, complex not-for-profit communicates in digital channels, and you will help to build this new content strategy function in partnership with your manager.
You will report to the Senior Managing Director of Content Strategy and serve as a key deputy in the leadership team of Teach For America's digital marketing organization.
Our Marketing and Communications team is charged with bringing to life Teach For America's mission and the collective impact of our network through storytelling. We drive the national brand and narrative for Teach For America, defining and stewarding the organization's brand identity, positioning, and key messages. We leverage strategic communications to rally the next generation of leaders to join Teach For America; to strengthen our community of corps members, alumni, staff and supporters; and to build broader understanding of our mission and impact in the context of educational inequity in America.
- Lead the content strategy team, including copywriters, user experience designers, and support team members
- Ensure all content that is published is properly edited, quality controlled, and upholds Teach For America's strong commitment to diversity, equity, and inclusion
- Catalog, document, and maintain a site content inventory of all Teach For America web, social, and email activities
- Conduct content audits to assess and evaluate content quality
- Conduct competitive analyses of content
- Create taxonomy/nomenclature lists and definitions
- Develop an overall content strategy/vision for all platforms
- Create a content model that captures content types and attributes
- Prepare gap analysis to identify new content to be developed
- Define the content creation, editing, and approval workflows in an agile/Lean environment
- Utilize data-driven insights, shifts in the market, and technology advancements to evolve the underlying content strategy, and communicate these changes to your team
- Ensure that your team is measuring and evaluating content quality on an ongoing basis and using research and data to ensure content effectiveness
- Manage to SEO standards and ensure that your team adheres to them as they enter content into the CMS
- Help drive the improvement of Teach For America's content management system and related tools for ensuring traceability of content
- Meet specific annual quantitative goals for recruitment growth and qualitative measures for corps members and alumni
- Represent content at the senior level within the marketing organization across all teams
- Advocate for and operate under an agile/Lean UX environment with confidence
- 8 years of experience in digital marketing at an agency, not-for-profit, or in a complex corporate environment with a large national or multi-national organization; experience at an organization with a regional or distributed model preferred
- 5-8 years of experience in content strategy or user experience at a mid-size to large organization
- Demonstrated experience with user experience principles and how these impact the way content is structured, deployed, measured, and maintained
- Experience in applying data analysis to content to form insights
- Experience with analytics tools, including Google Analytics
- Experience working with editorial teams, software engineers, and creatives
- An ability to speak to people of all skill levels about content strategy principles
- A track record of developing successful content strategies for organizations across multiple channels, at scale, over the course of multiple content cycles
- Strong presentation skills
- Fluency in conducting content audits, creating taxonomies, developing tagging structures, designing content models, and managing teams of strategists who take on any number of these activities
- Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
- Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
- An exceptional writer and oral communicator, including the skills to write in others' voices and in edit others' work
- Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
- Able to maintain a sense of possibility in the face of obstacles, and balances both short- and long-term results
- Bachelor's degree required; advanced degree preferred.
- National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected.
About the Organization
There are more than 16 million children growing up in poverty in the U.S., and less than 10 percent of them will graduate from college. These statistics are not a reflection of our children's potential; we know that children growing up in poverty can and do achieve at the highest levels. Rather, these statistics reflect the systemic lack of access and opportunity for children in low-income communities.
Teach For America (TFA) finds, develops, and supports an ever-expanding network of outstanding and diverse leaders committed to expanding opportunity for children in schools, school systems, and in every sector and field that shapes the context in which schools operate. Representing the diversity of America and sharing the experience of having taught successfully in our most challenging public schools, TFA corps members and alumni form a network of change agents inside and outside of education who are grounded in the tremendous potential of our most underserved children and connected to families and communities impacted by educational inequity.
Founded by Wendy Kopp in 1989, Teach For America has since expanded to 36 states and 53 regions, reaching more than 10 million students. Now 53,000 strong and growing each year, the TFA community is leading across all sectors, including as teachers, school and school system leaders, elected officials, policy and advocacy organizers, social entrepreneurs, and business and civic leaders. We support the individual and collective leadership of this network as they work hand-in-hand with students, families, and allies in the effort to realize educational equity and excellence for children across the nation.
To be considered for this role, you must submit an online application. Please scroll down to the bottom of the page to find the link to the online application. For more information, please contact [email protected] or visit www.teachforamerica.org/about-us/careers.
Benefits and Salary
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Learn more at
Commitment to Diversity and Equal Opportunity Employment Policy
Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff:
Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.
This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.
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