Head of Digital Analytics (NYC)

The Role

As the Head of Digital Analytics, you will be responsible for establishing a program of data-driven marketing excellence at Teach For America. In this role, you will be responsible for driving key audiences including prospects, corps members, alumni, parents, and donors to the appropriate channels (web, social, email) in our ecosystem and for collecting measurable data that can be turned into insights. You will be responsible for the full spectrum of analytics and insights in addition to contributing to the acquisition strategy for online recruitment.

This is a new role that has been created to bring a level of strategic thinking and intelligence to Teach For America's most critical marketing and communication efforts. In this role you will be instrumental in helping Teach For America achieve its powerful mission to transform society through educational reform.

You will report to the Senior Managing Director of Insights and will serve as a key deputy in the leadership team of Teach For America's digital marketing organization.

The Team

Our Marketing and Communications team is charged with bringing to life Teach For America's mission and the collective impact of our network through storytelling. We drive the national brand and narrative for Teach For America, defining and stewarding the organization's brand identity, positioning, and key messages. We leverage strategic communications to rally the next generation of leaders to join Teach For America; to strengthen our community of corps members, alumni, staff and supporters; and to build broader understanding of our mission and impact in the context of educational inequity in America.

Qualifications:

Primary Responsibilities

  • Work with the Senior Managing Director of Insights to establish a program of measurement, where insights are driven from data and can be harnessed to help Teach For America achieve its goals
  • Work with the Director of Paid Search and the Director of Paid Social to create a dashboard to track the efficacy of our digital media buys
  • Provide ongoing intelligence and analysis on traffic driven by digital marketing tactics inside and outside of campaigns, and recommend a continuous cycle to improve our results
  • Work with the Analytics team to track and report insights on user behavior and test potential variations in order to improve our performance
  • Improve the mapping of measurements to user data within Teach For America's CRM (Salesforce) with the goal of increasing the ability to provide meaningful analysis
  • In collaboration with the Senior Managing Director of Insights establish a process for turning data into insights, and for ensuring that these insights are informed by the expertise of colleagues in technology, content, user experience, and design
  • Own the marketing scorecard, reporting results on an ongoing basis and in support of senior executive review and decision making
  • Drive the improvement of Teach For America's measurement platforms and related tools
  • Act as a "product owner" for a measurement dashboard that will be created in order to inform national and regional stakeholders of the various data sources available
  • Establish a process for ensuring all web, social, and email data is properly tracked
  • Ensure all teams within digital marketing know how to use data to optimize their efforts
  • Advocate for and operate under an agile/Lean UX environment with confidence

Requirements

Prior Experience

  • 8 years of experience in digital marketing and/or media at an agency, not-for-profit, or in a complex corporate context with a large national or multi-national organization
  • Experience at an organization with a regional or distributed model preferred
  • 5-8 years of experience in either paid search, paid social, or in an analytics role
  • Hands-on experience with a variety of digital marketing and measurement platforms including: paid social (i.e. Facebook business manager, Facebook ads manager), paid search (i.e. GA/GA Premium, GDN), and analytics (Google)
  • Demonstrated experience with Excel (e.g., Vlookups, Pivot tables, correlations) and experience using visualization tools (Tableau) highly preferred
  • Experience with website satisfaction tools (e.g. ForeSee, iPerceptions), Adwords and Google Tag Manager, Business Objects, or other business intelligence tools, Pardot or other CRM systems, marketing automation, and A/B or multivariate testing tools
  • Familiarity with social media publishing, listening and reporting tools, content marketing vendors, and display advertisers
  • Familiarity with modern web technology, including Drupal (7+)
  • Experience collaborating with other domain-specific marketing experts (content strategy, email, web, social) and working on joint marketing strategies and campaigns
  • Experience managing specialist vendors, agencies and marketing technology providers
  • Experience in a web re-platform or large website build

Skills

  • Expertise in a wide variety of measurement, data collection, and analysis methodologies
  • Strong background in quantitative and qualitative research
  • A track record for developing successful measurement and insight strategies for organizations across multiple channels, at scale, over the course of multiple content cycles
  • Exceptional presentation skills
  • Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
  • Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
  • An exceptional writer and oral communicator, including the skills to write in others' voices and in edit others' work
  • Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
  • Able to maintain a sense of possibility in the face of obstacles, and balances both short- and long-term results

Education

  • Bachelor's degree required; advanced degree preferred.

Work Demands

  • National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected

Apply Now

To be considered for this role, you must submit an online application. Please scroll down to the bottom of the page to find the link to the online application. For more information, please contact [email protected] or visit www.teachforamerica.org/about-us/careers.

About the Organization

There are more than 16 million children growing up in poverty in the U.S., and less than 10 percent of them will graduate from college. These statistics are not a reflection of our children's potential; we know that children growing up in poverty can and do achieve at the highest levels. Rather, these statistics reflect the systemic lack of access and opportunity for children in low-income communities.

Teach For America (TFA) finds, develops, and supports an ever-expanding network of outstanding and diverse leaders committed to expanding opportunity for children in schools, school systems, and in every sector and field that shapes the context in which schools operate. Representing the diversity of America and sharing the experience of having taught successfully in our most challenging public schools, TFA corps members and alumni form a network of change agents inside and outside of education who are grounded in the tremendous potential of our most underserved children and connected to families and communities impacted by educational inequity.

Founded by Wendy Kopp in 1989, Teach For America has since expanded to 36 states and 53 regions, reaching more than 10 million students. Now 53,000 strong and growing each year, the TFA community is leading across all sectors, including as teachers, school and school system leaders, elected officials, policy and advocacy organizers, social entrepreneurs, and business and civic leaders. We support the individual and collective leadership of this network as they work hand-in-hand with students, families, and allies in the effort to realize educational equity and excellence for children across the nation.

Our Core Values:

Our core values define who we are at our best and guide our work together.

  • Pursue Equity: We work to change practices, structures, and policies to realize educational equity for all children. As we do so, we actively examine our roles in perpetuating inequitable systems.
  • Strengthen Community: We assume responsibility for our collective strength by developing relationships, building diverse and inclusive coalitions, and challenging one another to be our best. We act with empathy and extend grace to ourselves and others.
  • Achieve Impact: We pursue ambitious, meaningful outcomes that lead to access and opportunity for all children. We hold ourselves to high standards, make data-informed decisions, and orient to long-term success.
  • Choose Courage: We act on our beliefs and values, especially when it's hard. We center our efforts on the aspirations of our students and their families.
  • Act with Humility: We acknowledge the limitations of our perspectives. We seek different points of view and historical context to evolve our thinking and actions.
  • Demonstrate Resilience: We see every challenge as an opportunity to think expansively about solutions. When faced with obstacles, we deepen our resolve, adapt, and persist with optimism.
  • Learn Continuously: We operate with curiosity and embrace new ideas to innovate and constantly improve. We take informed risks and learn from successes, setbacks, and each other.

Diversity, Equity and Inclusiveness at the Center of Our Mission

At Teach For America, we aspire to embody the commitment to diversity, equity, and inclusiveness we envision for our nation. Unequal access to opportunity along lines of race, class, and other aspects of identity has deep roots in American history, and institutional racism and classism contribute to inequitable access to educational opportunity in our country today. Therefore, understanding race, class, and the intersectional nature of oppression along these and other lines is critical to eliminating educational inequity and creating an education system in which all students can flourish.

Realizing educational equity and excellence will take a broad and diverse coalition of people—of diverse races, ethnicities, socioeconomic statuses, genders, sexual orientations, abilities, political views, and other aspects of identity and spheres of influence—united around a common purpose and shared values. We know that the change effort must be shaped by those of us who are most directly impacted by educational inequity. We also know that progress is only possible if each of us works effectively across lines of difference—with students, parents, partners, and each other—and if each of us understands and leverages the assets we bring to this work based on our identities and life experiences.

This understanding guides our strategy as we pursue our mission, and impacts how we allocate resources to recruit, select, train, support, retain, and engage corps members, alumni, and staff. In all we do, we act on the following beliefs.

→ Diversity is crucial for successful change efforts and is one of Teach For America's greatest strengths.

→ The full potential of our diverse network will be reached only when we are an inclusive community.

→ The predictability of success or failure for our students or individuals in our organization should not correlate with any social, cultural or other identity-based factors.

In striving to grow as individuals who lead with a commitment to diversity, equity and inclusiveness, we focus on:

  • Understanding of self and self in relation to others. We examine our worldview and experiences to understand how they're influenced by power, privilege, oppression, and biases. As we deepen our understanding of self in relation to others, we seek out diverse perspectives and experiences to challenge our assumptions and expand our perspectives.
  • Understanding and interrupting systemic racism, classism, and other forms of oppression. We understand that our society and education system have been shaped by multiple forms of oppression, in particular racism and classism. We understand the role and impact of unconscious bias in establishing low expectations for children's capabilities, and we also see this play out in the workplace. Therefore, we commit to work together `to envision and implement new ways of operating that disrupt these systems and practices.
  • Working toward equity. We leverage this understanding to surface and interrupt inequitable practices in our schools as well as within our organization. In classrooms, we are committed to ensuring all students have the necessary resources, supports, and academic preparation they need to ensure full agency in their lives. In our organization, we're committed to allocating our resources and setting organizational policies, systems, and practices to reduce and eliminate gaps in experience and outcomes by demographic group.
  • Building inclusive coalitions. We recruit and retain a corps and staff that reflects the inclusive coalition we need representing our nation. Simultaneously, we ensure those of us who have faced educational inequity shape our direction. We intentionally build authentic relationships across lines of difference; facilitate honest and productive conflict among diverse groups; create structures, policies, and processes that enable this effort; and value the diversity of ideas and perspectives required in this effort.

Benefits and Salary

Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Learn more at www.teachforamerica.org/about-us/careers/employee-benefits.

Commitment to Diversity and Equal Opportunity Employment Policy

Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff: www.teachforamerica.org/about-us/careers/life-at-tfa/workforce-diversity-and-inclusiveness.

Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.

This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.


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