Director, Social Media Regional Support - Apply by 9/18 (NYC)
As the Director of Social Media Regional Support you will provide counsel and expertise to help augment the national social vision to meet the needs of regions, in close collaboration with the Regional Communications team. The regional strategy will be connected to the national strategy, based on data and insights, and tied closely to the Teach For America content strategy. You will create trainings and presentations for regions. This is a once in a lifetime opportunity to be at the heart of a strategic shift in how a large, complex not-for-profit communicates in digital channels, and you will be empowered to make decisions and build capabilities that draw on your professional expertise.
The Director of Regional Social Media Support will report to the Managing Director of Social Media Marketing.
Our Marketing and Communications team is charged with bringing to life Teach For America's mission and the collective impact of our network through storytelling. We drive the national brand and narrative for Teach For America, defining and stewarding the organization's brand identity, positioning, and key messages. We leverage strategic communications to rally the next generation of leaders to join Teach For America; to strengthen our community of corps members, alumni, staff and supporters; and to build broader understanding of our mission and impact in the context of educational inequity in America.
- Audit and augment the national strategy to make sure Teach For America's regional social media channels are best-in-class
- Provide support to the Regional Communications team to ensure all social media posts are focused on user needs that meet Teach For America business goals
- Stay on top of the evolving social media landscape, including algorithmic changes, and be an advocate within the organization for bold, on-brand social engagement programs
- Liaise daily the with Regional Communications team and ensure there is a process for quality assurance of social media content amongst the team
- Execute regional trainings to make Teach For America's regional social media channels best in class
- Execute learning and development to make all of Teach For America's social media users best in class
- Work with and inspire cross-functional teams to advance digital thinking and best practices, improving the way we work to achieve goals and our social media impact
- Selectively own social media for certain campaigns in pivotal moments of TFA's storytelling
- Ensure that regions are measuring and evaluating social content on an ongoing basis and using research and data to ensure effectiveness
- Advocate for and operate under an agile/Lean UX environment with confidence
- 6-8 years experience running social media at a mid-size to large organization or company
- Familiarity with content strategy and community strategy
- A strong understanding of engagement ladders and how social media can be used to galvanize action (on multiple levels)
- Experience working with software engineers, data analysts, content strategists, designers, and project managers
- Expertise with developing social media strategies, marketing plans, and performing analysis
- Strong analytical ability: can build reports, analyze data, summarize findings for executive teams
- Expertise in social media best practices
- Exceptional presentation skills
- An understanding of marketing and digital strategy principles
- Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
- Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
- An exceptional writer and oral communicator, including in writing in others' voices and in editing others' work
- Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
- Able to maintain a sense of possibility in the face of obstacles, and balance both short- and long-term results
- Bachelor's degree required.
- National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected.
To be considered for this role, you must submit an online application. Please scroll down to the bottom of the page to find the link to the online application. For more information, please contact [email protected] or visit www.teachforamerica.org/about-us/careers.
About the Organization
There are more than 16 million children growing up in poverty in the U.S., and less than 10 percent of them will graduate from college. These statistics are not a reflection of our children's potential; we know that children growing up in poverty can and do achieve at the highest levels. Rather, these statistics reflect the systemic lack of access and opportunity for children in low-income communities.
Teach For America (TFA) finds, develops, and supports an ever-expanding network of outstanding and diverse leaders committed to expanding opportunity for children in schools, school systems, and in every sector and field that shapes the context in which schools operate. Representing the diversity of America and sharing the experience of having taught successfully in our most challenging public schools, TFA corps members and alumni form a network of change agents inside and outside of education who are grounded in the tremendous potential of our most underserved children and connected to families and communities impacted by educational inequity.
Founded by Wendy Kopp in 1989, Teach For America has since expanded to 36 states and 53 regions, reaching more than 10 million students. Now 53,000 strong and growing each year, the TFA community is leading across all sectors, including as teachers, school and school system leaders, elected officials, policy and advocacy organizers, social entrepreneurs, and business and civic leaders. We support the individual and collective leadership of this network as they work hand-in-hand with students, families, and allies in the effort to realize educational equity and excellence for children across the nation.
Benefits and Salary
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Learn more at
Commitment to Diversity and Equal Opportunity Employment Policy
Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff:
Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.
This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.
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