Director, Regional Email Support - Apply by 9/18 (NYC)

The Role

As the Director if Regional Email Support you will provide counsel and expertise to help augment the national email vision to meet the needs of regions, in close collaboration with the Regional Communications team. You will act as an expert on Teach For America's email platform and will coach users on effectively leveraging email as an engagement tool. Your job will involve a high degree of planning, developing, testing, and analyzing email campaigns, as well as working closely with cross-functional and partner teams. You will be responsible for ensuring adoption of best practices for sending, tracking, and optimizing email campaigns and you will be excited to develop solutions that meet communication goals.

This is a new role that has been created to deliver on a new digital strategy that has a user-first approach to developing communications for Teach For America's core constituencies of prospects, corps members, and alumni. This role will be instrumental in servicing the Regional Communications teams to ensure they are able to deliver on Teach For America's regional priorities. As part of the Email team, you will have the opportunity to bring to life the ambitious digital goals of a modern, complex, national, not-for-profit at the forefront of educational reform.

The Director of Regional Email Support will report to the Managing Director of Email.

The Team

Our Marketing and Communications team is charged with bringing to life Teach For America's mission and the collective impact of our network through storytelling. We drive the national brand and narrative for Teach For America, defining and stewarding the organization's brand identity, positioning, and key messages. We leverage strategic communications to rally the next generation of leaders to join Teach For America; to strengthen our community of corps members, alumni, staff and supporters; and to build broader understanding of our mission and impact in the context of educational inequity in America.

Qualifications:

Primary Responsibilities

  • Audit and augment the national strategy to make sure Teach For America's regions are in alignment with Teach For America's email strategy, based on a user segmentation
  • Provide support to the Regional Communications team to ensure all email activities are focused on user needs and in alignment with Teach For America's strategic goals
  • Execute regional trainings to make Teach For America's regional email media channels best in class
  • Execute learning and development to make Teach For America's email users best in class
  • Measure and evaluating regional email activity on an ongoing basis and using research and data to ensure effectiveness
  • Selectively own email campaigns in pivotal moments of TFA's storytelling
  • Monitor the industry for email marketing and reporting tools, and make recommendations about leveraging new integrations if necessary
  • Measure and evaluate email performance on an ongoing basis and use research and data to ensure effectiveness
  • Advocate for and operate under an agile/Lean UX environment with confidence

Requirements

Prior Experience

  • 6-8 years experience running email strategy at a mid-size to large organization or company
  • Experience in measurement and optimization of email campaigns
  • Previous experience working in Pardot, Salesforce, and other CRM databases
  • Experience working with content strategists, user experience designers, user interface designers, data analysts, and business users

Skills

  • Strong analytical ability: can build reports, analyze data, summarize findings for executive teams
  • Expertise in email best practices
  • Exceptional presentation skills
  • Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
  • Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
  • An exceptional writer and oral communicator, including the skills to write in others' voices and in edit others' work
  • Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
  • Able to maintain a sense of possibility in the face of obstacles, and balances both short- and long-term results

Education

  • Bachelor's degree required.

Work Demands

  • National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected.

Apply Now

To be considered for this role, you must submit an online application. Please scroll down to the bottom of the page to find the link to the online application. For more information, please contact staffing@teachforamerica.org or visit www.teachforamerica.org/about-us/careers.

About the Organization

There are more than 16 million children growing up in poverty in the U.S., and less than 10 percent of them will graduate from college. These statistics are not a reflection of our children's potential; we know that children growing up in poverty can and do achieve at the highest levels. Rather, these statistics reflect the systemic lack of access and opportunity for children in low-income communities.

Teach For America (TFA) finds, develops, and supports an ever-expanding network of outstanding and diverse leaders committed to expanding opportunity for children in schools, school systems, and in every sector and field that shapes the context in which schools operate. Representing the diversity of America and sharing the experience of having taught successfully in our most challenging public schools, TFA corps members and alumni form a network of change agents inside and outside of education who are grounded in the tremendous potential of our most underserved children and connected to families and communities impacted by educational inequity.

Founded by Wendy Kopp in 1989, Teach For America has since expanded to 36 states and 53 regions, reaching more than 10 million students. Now 53,000 strong and growing each year, the TFA community is leading across all sectors, including as teachers, school and school system leaders, elected officials, policy and advocacy organizers, social entrepreneurs, and business and civic leaders. We support the individual and collective leadership of this network as they work hand-in-hand with students, families, and allies in the effort to realize educational equity and excellence for children across the nation.

Benefits and Salary

Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Learn more at

www.teachforamerica.org/about-us/careers/employee-benefits.

Commitment to Diversity and Equal Opportunity Employment Policy

Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff:

www.teachforamerica.org/about-us/careers/life-at-tfa/workforce-diversity-and-inclusiveness.

Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.

This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.


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