Director, Regional Content Strategy Support (NYC)
As the Director of Regional Content Strategy Support you will provide counsel and expertise to help augment the national content strategy to meet the needs of regions, in close collaboration with the Regional Communications team. This new role has been created because actionable, timely, and valuable content is central to how Teach For America achieves its powerful mission to transform society through educational reform and because the regions are where corps members make the most meaningful connection to Teach For America.
In collaboration with the Senior Managing Director of Content Strategy and the Managing Director of Content Strategy you will contribute to the overall strategy for modelling content for all of Teach For America's audiences. You will work with the Regional Communications team to develop elements of the regional strategy and establish a clear approach to creating, managing, measuring, and optimizing content for our regions. You will also be an influential voice in determining what content should be shared across regions and in national channels.
The Director of Regional Content Strategy Support will report to the Managing Director of Content Strategy.
Our Marketing and Communications team is charged with bringing to life Teach For America's mission and the collective impact of our network through storytelling. We drive the national brand and narrative for Teach For America, defining and stewarding the organization's brand identity, positioning, and key messages. We leverage strategic communications to rally the next generation of leaders to join Teach For America; to strengthen our community of corps members, alumni, staff and supporters; and to build broader understanding of our mission and impact in the context of educational inequity in America.
- Audit and augment the national content strategy to make sure Teach For America's regional content is properly structured, maintained, and measured
- Provide support to the Regional Communications team to ensure all activities are focused on user needs that meet Teach For America business goals
- Execute regional trainings to make Teach For America's regional content strategy best in class
- Execute learning and development to make all of Teach For America's content strategy best in class
- Catalog, document, and maintain a site content inventory of all Teach For America's regional web, social, and email activities
- Conduct content audits to assess and evaluate content quality
- Conduct competitive analyses of content
- Create taxonomy/nomenclature lists and definitions
- Edit regional content and write new content where necessary in the service of enabling regional marketers to be self-sustaining
- Support regional team members in entering content into the CMS (Drupal 7)
- Contribute to the content model that captures content types and attributes, with a focus on regional variations
- Prepare gap analysis to identify new content to be developed
- Maintain and enforce style guidelines
- Participate in the content creation, editing, and approval workflows in an agile/Lean environment
- Utilize data-driven insights, shifts in the market, and technology advancements to provide recommended enhancements to the underlying content strategy
- Ensure that regions are measuring and evaluating content quality on an ongoing basis and using research and data to ensure content effectiveness
- Manage to SEO standards
- Advocate for and operate under an agile/Lean UX environment with confidence
- 6-8 years of experience in content strategy or user experience at a mid-size to large organization
- Demonstrated experience with user experience principles and how these impact the way content is structured, deployed, measured, and maintained
- A track record of developing successful content strategies for organizations across multiple channels, at scale, over the course of multiple content cycles
- Experience in applying data analysis to content to form insights
- Experience with analytics tools, including Google Analytics
- Experience working with editorial teams, software engineers, and creatives
- Strong presentation skills
- Fluency in conducting content audits, creating taxonomies, developing tagging structures, and designing content models
- Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
- Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
- An exceptional writer and oral communicator, including the skills to write in others' voices and in edit others' work
- Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
- Able to maintain a sense of possibility in the face of obstacles, and balances both short- and long-term results
- Bachelor's degree required.
- National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected.
To be considered for this role, you must submit an online application. Please scroll down to the bottom of the page to find the link to the online application. For more information, please contact email@example.com or visit www.teachforamerica.org/careers.
About the Organization
There are more than 16 million children growing up in poverty in the U.S., and less than 10 percent of them will graduate from college. These statistics are not a reflection of our children's potential; we know that children growing up in poverty can and do achieve at the highest levels. Rather, these statistics reflect the systemic lack of access and opportunity for children in low-income communities.
Teach For America (TFA) finds, develops, and supports an ever-expanding network of outstanding and diverse leaders committed to expanding opportunity for children in schools, school systems, and in every sector and field that shapes the context in which schools operate. Representing the diversity of America and sharing the experience of having taught successfully in our most challenging public schools, TFA corps members and alumni form a network of change agents inside and outside of education who are grounded in the tremendous potential of our most underserved children and connected to families and communities impacted by educational inequity.
Founded by Wendy Kopp in 1989, Teach For America has since expanded to 36 states and 53 regions, reaching more than 10 million students. Now 53,000 strong and growing each year, the TFA community is leading across all sectors, including as teachers, school and school system leaders, elected officials, policy and advocacy organizers, social entrepreneurs, and business and civic leaders. We support the individual and collective leadership of this network as they work hand-in-hand with students, families, and allies in the effort to realize educational equity and excellence for children across the nation.
Our Core Values and Diversity, Equity & Inclusiveness Statement
Learn more about our Core Values and our commitment to Diversity, Equity & Inclusiveness.
Benefits and Salary
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Learn more at www.teachforamerica.org/about-us/careers/employee-benefits.
Commitment to Diversity and Equal Opportunity Employment Policy
Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff: www.teachforamerica.org/about-us/careers/life-at-tfa/workforce-diversity-and-inclusiveness.
Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.
This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.
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