Director, Copywriter (NYC)

The Role

Our Director of Copywriting position provides an exciting opportunity for a strong promotional writer with experience thinking conceptually and executing tactically across websites, digital products, print materials, email campaigns and more. As the Director of Copywriting you will create and execute messaging strategy for content across all media that drive users to take action in support of our audiences' needs and our organizational goals. You will also ensure the tone, style, structure, and editorial voice of Teach For America's products, are aligned to our organizational mission, priorities and brand. In addition to producing content on tight deadlines, the Director of Copywriting will translate organizational messages and campaigns into digitally-innovative, engaging content for Teach For America's audience of prospects, alumni, corps members, donors, and staff, and thrives on telling stories that strengthen our network and rally the next generation of corps members.

The Director of Copywriting will report to the Managing Director of Content Strategy.

The Team

Our Marketing and Communications team is charged with bringing to life Teach For America's mission and the collective impact of our network through storytelling. We drive the national brand and narrative for Teach For America, defining and stewarding the organization's brand identity, positioning, and key messages. We leverage strategic communications to rally the next generation of leaders to join Teach For America; to strengthen our community of corps members, alumni, staff and supporters; and to build broader understanding of our mission and impact in the context of educational inequity in America.

Qualifications:

Primary Responsibilities

  • Source, write, and edit stories that are compelling, shareable, and data-driven for Teach For America national web, email, social, and print channels while ensuring brand integrity
  • Implement content strategy across all digital channels (web, social, and email)
  • Ensure all content that you publish is properly edited, quality controlled, and upholds Teach For America's strong commitment to diversity, equity, and inclusion
  • Collaborate with internal partner teams and stakeholders to understand business goals and core audience preferences, using those to inform and align content decisions
  • Partner closely with the Insights team to determine what content is resonating with our audiences and how to iterate and optimize it to achieve our goals
  • Work with cross-functional teams, including Teach For America's regions, to advance digital storytelling and best practices across the organization
  • Contribute to brainstorming and creative brief development for new copy/content campaigns and projects.
  • Implement templates to be used by other departments to ensure brand tone and voice are well executed
  • Collaborate with other copywriters to develop, edit, and optimize content on a daily basis
  • Manage and follow a content calendar for distribution to increase brand awareness for Teach For America and our audiences
  • Apply marketing research, development tools, and methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
  • Advocate for and operate under an agile/Lean UX environment with confidence

Requirements

Prior Experience

  • 6-8 years of writing/curating/editing for digital at an agency, not-for-profit, or in a complex corporate context with a large national or multi-national organization; experience at an organization with a regional or distributed model preferred
  • A strong writing portfolio that exemplifies a thoughtful approach to communications writing for diverse audiences (experience with multicultural marketing helpful)
  • Previous experience in managing daily communications and ongoing marketing campaigns
  • Experience with content marketing for web, social media marketing, and email marketing
  • Experience delivering innovative, highly polished marketing content from concept to finished work strongly preferred

Skills

  • Working knowledge of Drupal CMS and HTML
  • Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
  • Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
  • An exceptional writer and oral communicator, including the skills to write in others' voices and in edit others' work
  • Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
  • Able to maintain a sense of possibility in the face of obstacles, and balances both short- and long-term results

Education

  • Bachelor's degree required.

Work Demands

  • National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected.

Apply Now

To be considered for this role, you must submit an online application. Please scroll down to the bottom of the page to find the link to the online application. For more information, please contact [email protected] or visit www.teachforamerica.org/about-us/careers.

About the Organization

There are more than 16 million children growing up in poverty in the U.S., and less than 10 percent of them will graduate from college. These statistics are not a reflection of our children's potential; we know that children growing up in poverty can and do achieve at the highest levels. Rather, these statistics reflect the systemic lack of access and opportunity for children in low-income communities.

Teach For America (TFA) finds, develops, and supports an ever-expanding network of outstanding and diverse leaders committed to expanding opportunity for children in schools, school systems, and in every sector and field that shapes the context in which schools operate. Representing the diversity of America and sharing the experience of having taught successfully in our most challenging public schools, TFA corps members and alumni form a network of change agents inside and outside of education who are grounded in the tremendous potential of our most underserved children and connected to families and communities impacted by educational inequity.

Founded by Wendy Kopp in 1989, Teach For America has since expanded to 36 states and 53 regions, reaching more than 10 million students. Now 53,000 strong and growing each year, the TFA community is leading across all sectors, including as teachers, school and school system leaders, elected officials, policy and advocacy organizers, social entrepreneurs, and business and civic leaders. We support the individual and collective leadership of this network as they work hand-in-hand with students, families, and allies in the effort to realize educational equity and excellence for children across the nation.

Benefits and Salary

Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Learn more at

www.teachforamerica.org/about-us/careers/employee-benefits.

Commitment to Diversity and Equal Opportunity Employment Policy

Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff:

www.teachforamerica.org/about-us/careers/life-at-tfa/workforce-diversity-and-inclusiveness.

Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.

This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.


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