Sr Analyst, Marketing Guest Insights
Description: Senior Analyst, Marketing Guest Insights
Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.
Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role on the Marketing Guest Insights (MGI) team means being a champion for our current and future guests, and inspiring the organization to act in their best interest. Here, you'll lead the consumer research that helps Target Marketing and Merchandising seize our most valuable and important opportunities. You'll distill relevant information into insights and implications that answer the ever-critical question: "So what?" Your influence will help spark original ideas and actionable strategies for our enterprise partners including Marketing, Merchants, Stores, Digital and others.
As a Sr. Analyst you will lead or support (depending on project scope) the design, execution, and interpretation of a variety of quantitative and qualitative research methodologies with internal or external partners to understand consumer perceptions, behaviors & usage, competitive environments and Target performance. As part of this work, you will: mine existing primary research, tracking programs, CRM databases and syndicated sources to ensure a holistic understanding of consumer and retail trends; outline and recommend the optimal research approach (including primary, secondary qualitative, quantitative, consumer response or database resources) throughout the project to address the strategic business problem; co-create with internal and external partners to maximize project outcome; lead the development of presentation materials for relevant projects and ad-hoc requests, customizing output for the needs of each client group while helping build guest empathy with cross-functional partners, and manage overall project timeline, budget/forecast and agency billing.
- Bachelor's degree with strong academic performance
- Minimum of 3 years of consumer/market/design research experience required
- Strong analytical, decision-making, project management, and communication skills
- Experience with planning, development and analysis of primary quantitative research
- Strong conceptual skills and ability to translate concepts into consumer research methodologies and tools
- Ability to synthesize and clearly communicate findings from data and research to focus on the critical issues and actionable opportunities
- Track record of success in dealing effectively with a variety of projects
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
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