Digital Marketing Manager

Come join the Tapingo team and help change the way the world buys goods. Join us on our mission to help users save time and allow them to wait less, live more!

We are looking for a data-driven marketer to help build and execute our consumer marketing initiatives. You will be responsible for driving user adoption of our product across markets and also build a playbook for driving engagement through digital channels such as email, push notifications, loyalty programs, and retargeting. The ideal candidate should have a passion for the customer experience with an analytical and creative approach.

Responsibilities

  • Analyze Tapingo’s funnel from registration to purchase and repeat usage in order to identify opportunities and segment our customers
  • Help build our lifecycle marketing strategy using drip or trigger campaigns, and loyalty programs - spanning acquisition, onboarding, engagement, and retention
  • Develop marketing campaigns, collaborate on asset creation, and drive execution including optimization and tracking of results
  • Execute email, push, and in-app marketing for our local markets and optimize effectiveness of campaigns through targeting, creative, and messaging
  • Own reporting for marketing funnel performance, including attribution, ROI, retention, and forecasting
  • A/B test discount and incentive promotion strategies to determine effectiveness and impact on KPI’s
  • Drive acquisition of new users through marketing channels including, but not limited to Facebook/Instagram, Google Adwords, video, and other media
  • Stay abreast of mobile trends to identify new marketing opportunities
  • Identify scalable growth marketing strategies as Tapingo continues to expand into new markets

Requirements

  • 3-4 years of experience in a consumer digital marketing capacity, experience in mobile apps and e-commerce a plus
  • Experience with email marketing or marketing automation
  • Experience working with mobile ad networks and track record of managing a paid budget
  • Strong analytical skills with track record of translating numbers into effective marketing campaigns, familiarity with cohort analysis and LTV
  • Basic SQL and advanced proficiency in Excel
  • Excellent communication skills, written and verbal
  • Experience working directly with product and engineering
  • Highly detail oriented and superior project management skills
  • Comfortable with ambiguity and able to meet deadlines in a fast paced environment

Benefits

  • Stock
  • Competitive salary
  • Choice of Apple or PC equipment
  • Paid time off
  • Medical, dental, and vision insurance
  • Life insurance and disability benefits
  • Fully stocked kitchen
  • Happy hours, offsites & company fun
  • A voice


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