Campus Marketing Associate

The way we buy things needs to change. Technology should lift the burden of wasted time and unclear choices, leaving consumers to get what they want, when they want it, where they want it.

At Tapingo, we aren't waiting for this future. We're creating it. If you're into a future where humans are free to pursue important human things rather than being stifled by bureaucracy and inefficiency, we'd love to meet you.

Right now, Tapingo is looking for an awesome Campus Marketing Associate to execute our marketing strategy on campus, tailoring brand marketing initiatives to the local college market landscape. The role will be accountable for creation, planning, and execution of marketing programs, launches, and events in coordination with the Campus Ambassador Program. It will also be responsible for integration of marketing into key sales initiatives to grow campus user base and build brand awareness, brand love and engagement, and word of mouth for Tapingo while driving product sales.

General Responsibilities

  • Identify and locate the heartbeat of a campus through the Campus Ambassador Program
  • Engage key campus groups & influencers to assist in viral adoption of Tapingo
  • Drive awareness through word of mouth, campus events, and targeted marketing initiatives
  • Troubleshoot operational and technical problems on the spot

Leadership & Management

  • Effective leadership of the Campus Ambassador Program.
  • Recruit, train and manage a team of college students to make Tapingo an integral and relevant part of a student's life through grassroots executions on/off campus.
  • Ensure the Campus Ambassador Program engages new users and drives registrations to expand the consumer base.
  • Drive merchant POS and visibility at and around campus in close collaboration with the area sales team.
  • Actively participate in meetings with Growth team to align marketing and sales strategies and determine best strategic employment of Campus Ambassadors during sales drives or launches.
  • Activate campus relationships and integrate Tapingo marketing strategies into functional and brand building opportunities with college students on and off campus.
  • Utilize well-trained Campus Ambassadors as a work force for events and projects.
  • Drive (360 degree) innovative programming targeting the college audience while integrating digital marketing and social media initiatives to amplify message
  • Work in close collaboration with the National Marketing Manager to ensure alignment.
  • Set clear goals with the Campus Ambassador to ensure the implementation of the strategic focus in market and coach the CA to continually reinforce best practice and delivery against a defined strategy.

Planning & Reporting

  • Develop campus plans that engage new users and expand the consumer base through registrations, while increasing orders and engagement
  • Empower each Campus Ambassador to play an active role in the planning process to ensure a constant flow of fresh mission ideas to grow user base
  • Support the Director of Marketing in developing & executing campaigns nationwide through playbook and best practice development to ensure cohesive strategy, efficiency, and effectiveness
  • Closely monitor, measure, and report on key performance metrics at the campus level
  • Leverage national campaigns to support digital marketing and new business initiatives; including occasions campaigns, new merchant launches, campus faculty influencer programs, brand building events
  • Integrate digital marketing and social media initiatives into campus planning
  • Manage expense reports, budget authorization and all other administrative paperwork for direct report responsibilities
  • Complete weekly 1:1s and monthly recaps to share best practices with company and fellow Campus Ambassadors in other regions

Requirements

  • 2–3 years' experience in relevant field, management. Leadership experience a plus.
  • Proven ability to manage, coach, and mentor a team
  • Exceptional communication skills, including presenting, and training abilities
  • Doer with a track record of accomplishment
  • Creative mind, with prior successes in driving the creative process
  • Strong organizational, planning and project management competencies
  • Passion for guerrilla & grassroots marketing
  • Resourceful, scrappy, and creative nature
  • Capacity to travel the majority of the school year
  • Exceptional detail orientation and ability to multi-task in your sleep
  • Comfort with ambiguity and change, ability to work independently and thrives in a fast paced environment (previous startup experience a plus)
  • A cover letter that leaves no doubt that you are the right person for the job

Benefits

  • Stock
  • Competitive salary
  • Apple or PC equipment...your choice
  • Paid time of
  • fMedical,dental, and vision insurance
  • Life insurance and disability benefits
  • Fully stocked kitchen
  • Monthly happy hour
  • A voice


Meet Some of Tapingo's Employees

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Growth Manager

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Sarah P.

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Sarah and her colleagues on the Technical Support Team like to refer to themselves as “Operations Ninjas”—they do everything they can to support Tapingo’s merchants and clients.


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