Digital Marketing Coordinator [Beijing, China]

This position is located in Beijing, China

The Ideal Candidate is someone who:

  • Has several years of marketing/admin experience.
  • Understands our demographic and target audience.
  • Has superior writing and editing skills, with great attention to detail.
  • Is knowledgeable in visual brand communication and digital marketing strategies in the form of blogs, videos, and social media.
  • Has a great personality, helpful, positive, easy to work with, follows direction, organized, shares ideas, supports the team dynamic, communicates effectively, comfortable using new technology.

Responsibilities:

  • Under the direction of the Digital Marketing team based in the USA, coordinates & performs projects in Beijing to support Career China’s digital marketing strategy for the foreign market.
  • Assist with developing effective marketing content for our brand, while ensuring messaging is on-target and consistent with our brand strategy and vision.
  • Act as a liaison between the digital marketing team and client companies / teachers in China.
  • Builds relationships and works closely with the teaching community in China to capture teacher’s insights, voices and stories that we can use in our marketing overseas.
  • Coordinate and manage projects as directed by the digital marketing manager, including working with outside resources such as bloggers and videographers.
  • Provide video and photo support for digital marketing strategy, when needed.
  • Create content for WeChat marketing platform (English & Chinese) and professionally manage the WeChat platform and social community to grow our marketing reach to expats within China.
  • Support the Digital Marketing Manager and Content / Social Media Manager with content support and various tasks, as assigned.
  • Regularly communicate with the digital marketing team in the USA (respectfully mornings and nights).

Qualification:

  • 2+ years of Digital Marketing experience.
  • Proven record of building content to successfully accomplish business goals.
  • Video production experience (preferred but not required)
  • Strong work ethic
  • Ability to work with a remote team around the globe

See Inside the Office of TAL Education Group

TAL Education Group is a top education brand in China that provides high-quality tutoring services for students K-12 and leverages cutting-edge technology to enable the learning process. With an approach to education based on the motto "Learning Changes Lives,” TAL aspires to develop well-rounded young people with strong values who are motivated to set and achieve ambitious long-term goals.


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