Digital Marketing Coordinator [Beijing, China]
This position is located in Beijing, China
The Ideal Candidate is someone who:
- Has several years of marketing/admin experience.
- Understands our demographic and target audience.
- Has superior writing and editing skills, with great attention to detail.
- Is knowledgeable in visual brand communication and digital marketing strategies in the form of blogs, videos, and social media.
- Has a great personality, helpful, positive, easy to work with, follows direction, organized, shares ideas, supports the team dynamic, communicates effectively, comfortable using new technology.
- Under the direction of the Digital Marketing team based in the USA, coordinates & performs projects in Beijing to support Career China’s digital marketing strategy for the foreign market.
- Assist with developing effective marketing content for our brand, while ensuring messaging is on-target and consistent with our brand strategy and vision.
- Act as a liaison between the digital marketing team and client companies / teachers in China.
- Builds relationships and works closely with the teaching community in China to capture teacher’s insights, voices and stories that we can use in our marketing overseas.
- Coordinate and manage projects as directed by the digital marketing manager, including working with outside resources such as bloggers and videographers.
- Provide video and photo support for digital marketing strategy, when needed.
- Create content for WeChat marketing platform (English & Chinese) and professionally manage the WeChat platform and social community to grow our marketing reach to expats within China.
- Support the Digital Marketing Manager and Content / Social Media Manager with content support and various tasks, as assigned.
- Regularly communicate with the digital marketing team in the USA (respectfully mornings and nights).
- 2+ years of Digital Marketing experience.
- Proven record of building content to successfully accomplish business goals.
- Video production experience (preferred but not required)
- Strong work ethic
- Ability to work with a remote team around the globe
See Inside the Office of TAL Education Group
TAL Education Group is a top education brand in China that provides high-quality tutoring services for students K-12 and leverages cutting-edge technology to enable the learning process. With an approach to education based on the motto "Learning Changes Lives,” TAL aspires to develop well-rounded young people with strong values who are motivated to set and achieve ambitious long-term goals.
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