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Synaptics

Product Marketing Manager

Beijing, China

Job Title: Product Marketing Manager

Key Responsibilities

  • Develop detailed go-to-market plans for wireless connectivity products being sold into the Chinese Tier 1 customers with a time horizon of up to 24 months
  • Drive alignment between BU at headquarters and the sales/AE team to develop a winning strategy for key customers/segments
  • Understand the market trends of the China market for Wireless connectivity products and provide product recommendations to meet customer requirement.
  • Analyze competitor activities and create a regular competitive analysis report
  • Keep sales team motivated to focus on Wireless connectivity product through visibility, meetings and aiding
  • Maintain relationships with strategic customers as product experts (in conjunction with sales)
  • Create localized value proposition and messaging for influencing customer decisions
  • Develop sales tools and collateral for the China market
  • Manage key customer projects, Track customer Forecast and Supply build plan with BU teams
  • Successfully execute marketing plan to achieve design and revenue targets.

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Skills and Attributes
  • Self-motivated and independent. Customer focused, self-motivated with a strong desire to win
  • Ability to engage colleagues, customers and partners with energy and urgency.
  • Excellent communications skills in Mandarin and English, written and oral.
  • BSEE or MSEE. Having an MBA a plus.
  • Aggressive with a strong desire to win
  • Willing to travel up to 25-50% of the time, including internationally
  • Wireless product experience is a plus
  • Experience working for a foreign company is a plus

Experience/Education Required
  • Rich experience and successful account penetration at Chinese Tier 1 consumer electronics companies making IOT products.
  • Understanding of wireless technology and implementations in IOT product applications.
  • System level understanding of IOT applications
  • Previous experience having technical communication with 3rd ecosystem partners /customers/internal sales teams
  • Previous experience collaborating with ecosystem partners to develop successful penetration plans for consumer applications.
  • 5+ years of experience or 3+ years of experience with Product marketing, Minimum 10 years of experience working in Semiconductor industries

Job ID: Synaptics-23725
Employment Type: Other

This job is no longer available.

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