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Sumo Logic

Manager, Demand Generation and ABM

Redwood City, CA

As the Manager, Demand Generation and ABM Campaigns, you will...

  • Own revenue and pipeline goals for the Integrated Campaigns teams and ABM teams
  • Support the Account Based Marketing strategy and execution planning, encompassing our multiple ABM tools
  • Design and execute targeted 1: few ABM marketing initiatives to meet pipeline requirements
  • Improve account-based strategies for campaigns, leading to increasing numbers of engaged leads, opportunities and pipeline
  • Optimize multi-channel campaigns, increasing account awareness/brand impact and moving accounts from non-engaged to new customers
  • Partner with internal stakeholders to develop regional, account focused playbooks including, but not limited to, outbound prospecting, inbound lead follow up, nurture, channel activities, live/online events, meeting setting with the goal of building pipeline and accelerating bookings
  • Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for regional named accounts
  • Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions
  • Build then obsess over ABM metrics to ensure business impact measured by named account pipeline/bookings (sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores and sales/partner utilization of programs
  • Leverage data and insights to build and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Collaborate with the global ABM team to create and gain consensus for cross-portfolio GTM plan
  • Manage project timelines, quality issues, resources, & budget
  • This is a data-driven role that requires campaign tracking, run experiments, and continually optimize campaigns for performance
  • Run experiments, track performance, and continually optimize campaigns to build and scale a highly efficient mix
  • Deep dive into metrics and be able to troubleshoot when operational challenges are impeding campaign results
  • Take an agile approach to launching campaigns

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About Us: https://app.box.com/v/SLGeneralDossier 

  • What we do:
    We are a cloud-native SaaS machine data analytics platform, solving complex monitoring problems for DevOps, SecOps and ITOps teams. Customers love our product because it allows them to easily monitor and optimize their mission critical, large scale applications.
  • Massive Scale:
    Our microservices architecture in AWS ingests hundreds of terabytes daily across many geographic regions. Millions of queries a day analyze hundreds of petabytes of data.
  • Mission:
    Democratize machine data analytics through the Sumo Logic platform, bringing real-time data insights securely through the cloud.

#LI-Remote 

Job ID: 3503821
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
  • Office Life and Perks

    • Happy Hours
    • Some Meals Provided
    • Holiday Events
  • Vacation and Time Off

    • Paid Holidays
  • Financial and Retirement

    • 401(K)

This job is no longer available.

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