Social Media Manager

Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 22,000 team members in over 400 locations worldwide are vital to making our Company stronger. Your Opportunity We're marketers, communicators, and strategic pursuit partners who play an integral role in the development and execution of creative vision, innovative solutions, and business strategies. As trusted advisors, we collaborate with designers, engineers, scientists and project managers to drive projects that advance the quality of life in communities across the globe.

We need a digital storyteller. A passionate, senior communicator. A person who thrives on creativity. A trustworthy counselor. Why? We're Stantec - a global company of architects, engineers, and scientists that designs with community in mind. How? We …

… develop ground breaking approaches to expand the Panama Canal.
…help the Colorado Rockies redesign and reinvigorate a portion of downtown Denver for year-round living and entertainment
… create hospital designs that use less energy and water while helping doctors better treat their patients.
… design parks that serve as public gathering places.
… study and productively steer traffic on our busiest roadways, freeways, and bridges.

We're a company of brand ambassadors, both by the inspiring work we do and through the various social channels on which our people share stories. To join our distributed PR team of talented creative types, we're seeking an experienced professional who is passionate about facilitating and guiding social media. Do you love bridging the gap in marketing and PR with social media? Are you a doer and a builder? Thrive in a fast-paced environment? Build and carry out campaign plans? Great! You're the experienced team member we're looking for.

Reporting directly to the Director of Public Relations and working closely with Marketing & PR/Communications colleagues and leadership, you will offer expertise to position Stantec's brand favorably via social media to increase brand awareness, help win work, and enhance our reputation. You'll have the opportunity to drive our overall social media strategy and develop channel-specific strategies to effectively share content with our key audiences using digital management platforms.

Your Key Responsibilities The Role As We See It

  • Contributes to Stantec's overall social media strategy, develops channel-specific strategies, and develops a Social Content Calendar to tell Stantec's story and share targeted, effective content with our key audiences, with the goal of increasing brand awareness to become best-in-class in our space by promoting our 3C's (community, creativity, and client relationships.
  • Utilizes appropriate measurement tools (Sprout Social, Meltwater, Hootsuite, Google, Add This, etc.) to assess the effectiveness, reach, and impact of social media programs compared to our goals and monitors the sentiment of online content about Stantec.
  • Responsible managing company's social sharing tool (i.e. Hootsuite), while steering strategy for content admin seat users. Uses allied team to engage in dialogue/stimulate discussion with our followers, and regularly monitors channel activity and online trends to leverage.
  • Serves as a critical liaison between the Public Relations Team and Digital Marketing Group on campaigns and prepositioning efforts.
  • Works with PR Team members to ensure that Stantec's key thought leaders/experts are profiled as part of broader Marketing & PR and/or business development plans.
  • Uses the Social Content Calendar to create content queues and campaigns, in close partnership with Marketing & PR/Communications colleagues and digital specialists.
  • Partners with regional/sector Marketing teams to develop campaigns to position experts/teams/project work in support of Strategic Pursuits.
  • As part of the PR team, works toward company goals for increased employee ambassadorship with social sharing.
  • Responsible for evolving targeted social media training for different leadership levels/demographics.
  • Redirects inquiries to the right people (client leads, inquiries from reporters/publications, etc.)
  • Responsible for curating relevant, timely content from trusted sources in our industry.
  • Constantly keeps a pulse on industry discussions on social media, and can react and respond accordingly.


Your Capabilities and Credentials
  • Demonstrated experience developing and implementing social media strategies and measure the effectiveness of those strategies.
  • Ability to quickly establish credibility and effectively communicate with senior management, supervisors, peers, and clients.
  • Proficient writing, interviewing, and storytelling skills.
  • General understanding of design, photography, and videography.
  • General understanding of SEO and content marketing, with the ability to analyze data and make informed recommendations.
  • Fluency with Hootsuite (or similar platforms), Meltwater (or similar platforms), Google Analytics, Adobe CQ/AEM.
  • Extensive experience with applying analytics to demonstrate ROI for strategic campaigns and/or content development.
  • Detail oriented and organized, with exceptional prioritization skills.
  • Demonstrated proficiency with web-based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel, Explorer
  • Strong presentation skills in small or large group environments, with proficiency in presentation support tools (e.g., PowerPoint).
  • Excellent interpersonal skills and the ability to work collaboratively with team spirit as well as independently motivated with minimal supervision.
  • Crisis communications/reputation management experience would be considered an asset.
  • Ongoing training may involve professional development courses in the evenings or on weekends.

Education and Experience Post-secondary degree in public relations, marketing, journalism, communications, or an equivalent degree.

Minimum 5-7 years progressive experience in a social media role in a medium to large sized organization or agency.

This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

Stantec is a place where the best and brightest come to build on each other's talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.


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