Product Manager, Digital Ads
At Stack Overflow, we are obsessed with serving developers. Whether we’re helping developers get answers to their questions or find a new job, we build products that make millions of developers' lives better every day. As an Ads Product Manager, you’ll work with our passionate Developer, Design, Marketing, and Ad Sales teams, bridging the gap between the technical and business worlds. Ads are an important part of our business at Stack Overflow. In the past we’ve run contests and developer surveys through our ad platform, but as one off projects.
This is an awesome opportunity for an entrepreneurial Product Manager to build a team and product line from the ground up. The Ad Sales PM will be successful if they:
- Are knowledgeable about the ads space and are excited about building a new product and a new team.
- Understand that their role has few restraints, and are ready to take advantage of that.
- Embrace the challenges of searching for product market fit. Our ads products will be an additive experience for developers on Stack Overflow.
You’ll have the opportunity to do a lot at Stack Overflow, and you can expect during the first year:
- First Month: Get onboarded and brought up to speed on our current roadmap and past experiments. You’ll spend most of your time learning about our products and customers, and building a rapport with the product, ad sales, design, and marketing teams, as well as starting to sketch out your initial plans.
- Next 3 Months: Start piecing together the roadmap. Our Director of Ad Sales will want to introduce you to key customers, you’ll spend time talking to developers in the Stack Overflow community, and you’ll begin implementation of your high priority projects.
- Next 6 months: You can expect to be be the primary owner of new ad initiatives. You’ll be involved not just in product development, but in the ongoing relationship with paying customers and the community, and in improving our internal development processes.
We like to work in public. Not only does that mean being open with the company about what your team is building, but also bringing in the community as soon as we’re able. Some examples of big projects/discussions we’ve had with the community recently:
- We’re standardizing the sidebar width at 300px on all sites
- Why Stack Overflow Doesn’t Care About Ad Blockers
- Developer Story
Skills & Requirements
What you’ll do:
- Conduct market research to determine needs of clients while balancing the company’s requirements of a positive user experience
- Create a product roadmap to support Ad Sales goals and strategies
- Help make build/buy decisions concerning the development of new products, features, and enhancements
- Define and monitor metrics to determine the effectiveness of new features, and administer split tests to learn whether a change is an improvement
- Partner with the Director of Ad Sales when building your roadmap, product positioning, messaging, and go-to-market strategie
What we want to see:
- Experience managing digital products, preferably for a media company or agency
- You know programmers and want our ad partners to reach engage with them on their terms
- You’re knowledgeable about product development methodologies and database/business intelligence concepts
- Experience working closely and collaboratively across multiple departments such as engineering, design, operations, and sales
- Ability to interact comfortably directly with both customers and internal teams
- Strong written and verbal communication skills
- Entrepreneurial spirit and willingness to roll up your sleeves to get the job done
- Understanding of digital ad-serving technologies
- Solid organizational, project management and time management skills
About Stack Overflow
Our goal is to make the Internet a better place to get expert answers to your questions. We’ve done a lot of that with Stack Overflow, but we think there’s still more to do.
We believe in hiring smart people and getting out of their way. We have an office in New York with some of the best amenities of any New York startup, and we have people who work remotely all over the world. We keep meetings and ceremony to an absolute minimum, and will never poke you with a sharp stick.
Diverse teams build better products
Legally, we need you to know this: Stack Exchange, Inc. does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.
But we want to add this: We strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better products. We are working hard to increase the diversity of our team wherever we can and we actively encourage everyone to consider becoming a part of it.
Meet Some of Stack Overflow's Employees
It’s Jean’s job to sell, set up, and optimize client ad campaigns for each Stack Overflow network. She manages clients, monitors performance, and gathers UX feedback to tailor campaign needs to user preferences.
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