SR PR and Communications Manager

PR and Communications Manager

About the Position:

Spanx is seeking a global Senior PR Manager with an extensive network of media contacts and experience building communications campaigns that impact the bottom line. Whether pitching a profile story, planning a launch overseas or coordinating a broadcast interview, this individual must have a great work ethic and sense of humor!

Responsibilities:

  • Drive annual PR calendar including key launches and events across all Spanx, Inc. brands
  • Proactively pitch story angles and secure top-tier press coverage across lifestyle, fashion and consumer outlets
  • Manage international agency and in-house PR partners and lead focus on global press leverage
  • Act as executive publicist securing high impact opportunities and overseeing involvement
  • Identify, evaluate and recommend sponsorship and partnership opportunities, strategic collaborations and product placement – including charitable giving and contributions
  • Develop social and emerging media strategies to help drive the business
  • Oversee press release writing, editorial product placement, sample trafficking and media tracking
  • Oversee weekly and monthly reporting
  • Work with senior director on implementing strategy for Sara Blakely and across the eco-stystem

Required Qualifications:

  • 7 – 12 years of experience in fashion-related public relations with demonstrated success including features secured in top-tier print, online and broadcast outlets (agency experience is preferred)
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field
  • Relationships within the national and regional lifestyle, fashion, entertainment and general consumer media
  • Relationships with fashion and entertainment industry influencers: celebrity talent, stylists and bloggers
  • In-depth knowledge and understanding of social media platforms and their respective participants and how they can be used to drive the business and brand
  • Exceptional interpersonal, networking and verbal and written communications skills
  • Ability to handle multiple projects simultaneously in a high-pressure, fast-paced environment
  • Ability to effectively manage multiple direct reports
  • Proficiency in Microsoft Word, Excel and PowerPoint

Meet Some of Spanx's Employees

Kelli M.

Keyholder

Kelli serves as a Keyholder and part of the Management Team at Spanx. She considers strengthening the Spanx community through genuine connections essential to her role.

Taylor S.

Merchandising Manager

Taylor determines and develops new Spanx shapewear product lines season-to-season—maintaining brand consistency and aligning design factors, from style to color.


Back to top