SR PR and Communications Manager

PR and Communications Manager

About the Position:

Spanx is seeking a global Senior PR Manager with an extensive network of media contacts and experience building communications campaigns that impact the bottom line. Whether pitching a profile story, planning a launch overseas or coordinating a broadcast interview, this individual must have a great work ethic and sense of humor!


  • Drive annual PR calendar including key launches and events across all Spanx, Inc. brands
  • Proactively pitch story angles and secure top-tier press coverage across lifestyle, fashion and consumer outlets
  • Manage international agency and in-house PR partners and lead focus on global press leverage
  • Act as executive publicist securing high impact opportunities and overseeing involvement
  • Identify, evaluate and recommend sponsorship and partnership opportunities, strategic collaborations and product placement – including charitable giving and contributions
  • Develop social and emerging media strategies to help drive the business
  • Oversee press release writing, editorial product placement, sample trafficking and media tracking
  • Oversee weekly and monthly reporting
  • Work with senior director on implementing strategy for Sara Blakely and across the eco-stystem

Required Qualifications:

  • 7 – 12 years of experience in fashion-related public relations with demonstrated success including features secured in top-tier print, online and broadcast outlets (agency experience is preferred)
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field
  • Relationships within the national and regional lifestyle, fashion, entertainment and general consumer media
  • Relationships with fashion and entertainment industry influencers: celebrity talent, stylists and bloggers
  • In-depth knowledge and understanding of social media platforms and their respective participants and how they can be used to drive the business and brand
  • Exceptional interpersonal, networking and verbal and written communications skills
  • Ability to handle multiple projects simultaneously in a high-pressure, fast-paced environment
  • Ability to effectively manage multiple direct reports
  • Proficiency in Microsoft Word, Excel and PowerPoint

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