Sr. Director of Digital Innovation

Job Type



We're SmileDirectClub, and we believe everyone deserves a smile they'll love. We also believe that you deserve a job you'll love. Good thing you found us, and we found you. At SmileDirectClub, we're all about empowering transformation. We want people to become more confident in how they look, how they feel, and how they think. So, we're spreading smiles and positivity all over the country.

It's no small task. That's why we're looking for energetic, passionate, and confident team members who can help turn frowns, in to life-changing grins. Are you up for it?


  • Develop the innovation channel planning across all digital marketing channels actively leading the full funnel strategic planning with focus on program development and implementation
  • Designs and defines Innovation lead digital initiatives that deliver ROAS both above and below the line (awareness and sales).
  • Interfaces with key Digital solution vendors; develops strategies and facilitates performance measurement plans to optimize vendor performance and outcomes.
  • Directs multiple workstreams major projects/programs with broad scope and strategic business impact and collaborates effectively with brand, comms and creative teams.
  • Establishes business objectives and integrates operational plans that drive business results.
  • Establishes and maintains collaborative relationships with key business partners and external ecosystem partners.
  • Develops and coordinates presentations and materials for executive management meetings, internal and external speaking engagements and meetings
  • Recommends new platforms, partners, channels based upon business value drivers and return on investment; drives new technologies towards implementation and exploitation.
  • Establishes overall platform innovation vision and ensures specific components are appropriately designed and leveraged across advertising, crm, ecomm and app dev.
  • Participates in integrating activities with other Comms departments for successful implementation and support of project efforts.
  • Understands and supports development of vendor evaluations for new, exponential or unexplored technologies.


  • 10-15 years of Digital Media, Innovation and Creative experience on agency or client side
  • Experience with large annual digital budgets ($100m+) and JBP process.
  • Established best practices in the industry and has a portfolio of award-winning digital work both above and below the line.
  • Ability to look at data, see trends, and make recommendations/act quickly.
  • Ability to thrive in a fast-paced startup environment with total accountability. A sense of humor, positive attitude, no ego, and strong initiative.
  • Knowledge of ad-tech platforms like an ad server (Sizmek or DCM), demand side platform (DSP), Preferred Marketing Developers (PMD's), Facebook Business Manager, analytics tools (Google Analytics or HEAP), tag management, and insights and analytics tools , specifically MMM/MTA.
  • Ability to look at data/numbers to see trends and make recommendations
  • Experience in the health and/or beauty industry is a plus
  • Must have experience with a Direct to Consumer company
  • A sense of humor and passion for making people smile is a must.
  • Preferred, but not mandatory:
    • Bachelor's Degree
    • Experience with MMM/MTA platforms
    • Experience with organic search strategies for enterprise level businesses
    • Economics/Finance/Communications/Engineering background

Benefits of Joining the Club

  • Medical, Dental and Vision Insurance
  • 401K with match
  • PTO
  • Aligner and Whitening Benefit
  • Collaborative work environment and positive culture

Company Profile

SmileDirectClub was founded on a simple belief: everyone deserves a smile they love. The Company is the first digital brand for straightening your smile, created after the realization that recent trends in 3D printing and telehealth could bring about disruptive change to the invisible aligner market by matching licensed professionals, a quality clear-aligner product, and customers together. By leveraging proprietary, cutting-edge technology, SmileDirectClub, LLC-affiliated dentists are providing greater access of care to consumers who couldn't otherwise afford orthodontic treatment to get a better smile.

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