Job Type

Full-Time

Overview

We're SmileDirectClub, and we believe everyone deserves a smile they'll love. We also believe that you deserve a job you'll love. Good thing you found us, and we found you. At SmileDirectClub, we're all about empowering transformation. We want people to become more confident in how they look, how they feel, and how they think. So, we're spreading smiles and positivity all over the country.

We're looking for a Creative Director with a focus on digital production to join our dynamic fast-paced Marketing team and lead a team of creatives from our Costa Rica hub. The Creative Director will help hire and oversee a local team of creatives and work with the creative leadership of SmileDirectClub HQ to devise and implement a creative strategy to build our brand through our broadcast media, paid and organic social media, our customer relationship management streams, and other applications of our digital experience including our website. This role will focus on leading and managing the execution of static and motion production work across all platform-based marketing channels, and will report to the Chief Creative Officer.

Responsibilities

• Work with Group Creative Directors and other leaders on the creative and marketing team to structure a group and processes that lead strategic platform-specific creative to support SDC's business and marketing objectives.
• Lead creative development and production across CRM streams, digital experience, paid digital and broadcast channels, and organic social media applications including Facebook, Pinterest, Snapchat, Tik Tok, YouTube, etc. and programmatic digital advertising championing innovative design and industry best practices.
• Oversee development of sight, sound, and motion assets for digital platforms.
• Lead, coach, and manage a multidisciplinary team of creative professionals, foster a collaborative creative culture, and build a sustainable talent pipeline.
• Develop and implement annual plans to optimize resources, elevate team skills, and expand industry-competitive creative capabilities.
• Develop a fluency of our strategy and messaging in Paid Media, Communications, UI/UX, Digital Experience, and CRM to deliver work that aligns with the platform-specific customer insights and messaging strategies to increase brand awareness and sales.
• Hire, inspire, lead and manage a team of digital designers, motion designers, art directors, copywriters and other roles as necessary to support the above.
• Take responsibility and accountability for the ideation and creative execution of award-winning, breakthrough work across marketing platform-based channels as described above.
• Lead by example: impress the team with your vision, leadership, ideas, and craft.
• Bring your best ideas to make the team and the work better every day.
• Manage your team members' career development.

• Undergraduate degree in related field.
• 15+ years of agency experience on accounts managing 360 campaigns and/or in-house platform experience.
• Proven ability to oversee development of sight, sound, and motion assets for digital platforms.
• A portfolio of inspirational work.
• Demonstrated proficiency in several areas of the professional function including conception, design, and creative direction of content in broadcast, social channels, CRM, eCommerce and website development.
• A deep understanding of advertising best practices and a passion for driving innovation.
• Strong verbal and written communication skills, as well as exceptional organizational and time management skills.
• Ability to influence across the organization at multiple levels and build collaborative, productive relationships.
• A true team spirit who thrives on working as part of an enthusiastic and energetic team, and inspiring others; demonstrating a collaborative approach to achieving results and encouraging the inputs and ideas of others.
• Understands the importance of active listening in the role.
• Global perspective and understanding, thinking across borders and cultures.
• Experience building, leading and managing rapidly-growing creative teams.