Smashbox-Executive Director, Retail


The role of the Executive Director, Retail is to create a breakthrough Brand FSS and omni experience that is transformative, engaging, differentiated, profitable and sustainable. This experience should bring the Brand's emotional relevance to life. This position will have full P&L responsibility for 20 existing FSS and future stores. This position will create, lead, execute and evaluate all consumer events around the world. Position will have 2 direct reports and will lead cross-functional teams (e.g., consumer marketing (creative, regions) and serve as the voice of Retail in strategy and 360 meetings.

FSS Channel responsibilities

  • Leverage the LA FSSS as the brand's incubator for testing, learning and optimizing ideas; build a plan on how to measure LA success and what and how to export to other markets
  • Lead the FSS roll-out effort for North America markets and International regions
  • Play a key role in creating alignment between stores and corporate functions such as design, merchandising, marketing and planning through comprehensive guidelines and tools, and provide strategic feedback on product, merchandising and allocation based on field results
  • Draft project management timeline, capturing critical milestones, requirements, key action items, KPIs, expected outcome, stakeholders and key dates
  • Establish metrics and goals for sales and engagement tracking for retail
  • Perform competitive analysis, industry research and the assessment of industry best practices
  • Extrapolate trends and help craft recommendations informed by consumer insights, retail innovations, customer experience, key performance indicators and industry knowledge from around the world for FSS, omnichannel and events
  • Collaborate with Product Development for new product launches for FSS
  • Manage calendar of events and ensure proper alignment of retail schedule with marketing, social, digital, PR and education teams
  • Establish global training and development programs for the retail teams to ensure consistent service levels
  • Partner with real estate, finance and store development teams to determine optimal future FSS store locations
  • Visit Markets regularly to ensure proper in store execution and accurate visual presentation of programs and to glean market needs

Omnichannel responsibilities

  • Pioneer the Smashbox omnichannel vision to provide a seamless cross-channel view where the consumer can connect with the brand through social, digital and retail channels online and in-store, all enabled by omni and digital technologies
  • Collaborate with regions, corporate business partners, technology partners and other stakeholders to develop and maintain road maps and status documents

Events responsibilities

  • Global planning and execution of consumer facing events and activations that drive growth in consumer acquisition, engagement and retention, while elevating our brand equity
  • Manage all aspects of events, including global event strategy and objectives, conceptualizing, planning, implementing, and executing event concepts, while also sharing event recaps, best practices and learnings with regions/markets
  • Collaborate with cross-functional teams (Creative, Visual Merchandising, Global Marketing, Consumer Engagement, PR, Sales, Education, Digital and Dot Com) to develop concepts, ideas and tools to ensure global and regional events are aligned with 360 plans and brand strategy
  • Partner with regions/markets to brainstorm, strategize and develop cross-category event concepts, collateral, and support materials for regional-specific initiatives


  • Minimum 10 years relevant experience in the cosmetics/beauty field with a focus in digital, ecommerce, mobile, retail, project management or consulting preferred
  • Enthusiastic leader committed to collective effort with a clear direction and passion to inspire others; result-oriented mindset is essential
  • Works cooperatively with peers, management, subordinates, and other departments
  • Sets high standards that reinforce brand equity
  • Is a self-starter who shows a high level of initiative and is entrepreneurial
  • Superior organizational, negotiation, leadership and interpersonal skills. Knows how to get buy-in and build a network of support
  • Knowledge of omnichannel components such as ecommerce, mobile, apps, POS, etc
  • Excellent computer skills, particularly in Excel, PowerPoint, PhotoShop/Illustrator, and the ability to work with data efficiently and effective
  • Considers him/herself an "early adopter" of digital trends, and has a passion for digital projects


  • Job will require both domestic and international travel
  • Travel estimated to be about 25% of time

Meet Some of SmashBox Cosmetics's Employees

Breanna H.

Executive Director, North America Marketing

Breanna partners with top retailers and Smashbox’s internal teams to conceptualize, develop, and execute Smashbox’s marketing strategies for North America.

Pearse R.

Manager, Strategic Training Programs & National Events

Pearse heads artistry and education for Smashbox by creating programs alongside primary retailers to sync cosmetic standards across locations. He also helps test and advise on new products.

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