Smashbox - Vice President, Global Marketing

About Us

The Estée Lauder Companies are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

Smashbox Cosmetics knows camera-ready beauty. Born out of Smashbox Studios in Los Angeles-the modern-day image factory where countless iconic celebrity and fashion images have been shot-we are a prestige cosmetics brand with domestic and international presence. Staying true to our L.A. studio roots, we are creative and trendsetting, yet laidback and accessible. As part of the Estee Lauder Companies family of brands, we will continue to grow and are seeking qualified candidates to join our exceptional team in Culver City, CA.

About the Job

We are looking for a seasoned Marketing leader with deep beauty experience to drive the Global Marketing function across Product Marketing, Consumer Engagement, Insights & Analytics, Education, PR and Artistry. This person will collaborate with all functions, regions and key corporate groups and serve as a key steward of brand equity. VP will manage a team of 7 direct reports.

About Your Responsibilities

Be a champion of brand positioning, story and equity

  • Ensure that the brand is consumer centric, relevant and top of mind in its mission and positioning in a dynamic cosmetics competitive landscape
  • Partner with Creative, Founder and other cross-functional teams to clarify and elevate brand visual identity and brand tone across all consumer touch points
  • Articulate current and future brand pillars, product architecture and philosophies and content buckets / areas of focus and differentiation
  • Continually evaluate the health of the global brand through performance tracking, regional feedback, sales, social listening, etc. and put plans in place to address challenges and opportunities
Architect the global 3-year innovation strategy and execution in partnership with senior leadership and cross-functional teams
  • Step-change the brand's approach to product innovation from ideation to market, taking risks and challenging the status quo to drive disruptive product breakthroughs
  • Lead cross-functional teams to ensure innovation sufficiency determining white space opportunities by category and better innovation solutions based on findings from consumer insights, data and analytics, social listening and external best practices
  • Solidify our hero product strategy by sub-category in key large and fast growing brand-building channels and help to create the addition of ground-breaking hero products in additional categories
  • Leverage target consumer understanding to tailor innovation to relevant consumer segments
  • Drive strategic pricing recommendations, COG analysis and ensure SKU management across the global product portfolio
Drive global Consumer Engagement, Education and PR strategies to maximize consumer connection to the Brand
  • Partner with cross-functional teams to define the consumer journey and create winning consumer messaging strategies across all touch points to drive relevance and love for the brand
  • Set the strategic vision of content creation and consumer targeting laddering back to brand strategy that includes multi-media and platform specific content with clear creative deliverables, timelines and budgets
  • Direct the management of global social platforms to enhance brand equity, building a strong and engaged following that translates into brand love and sales; focus on mobile first, social first and video first mindset
  • Own and lead the ideation, identification and execution of global partnerships (e.g., beauty influencers, artists, brands, etc.) and global online community engagement
  • Lead 360 concept brief development for platform and story activation for global campaigns and programs ensuring a holistic approach addressing the needs of all functions and regions
  • Build strategies and programs consistent with consumer strategies to educate staff and beauty advisors around the world on our brand and our products
  • Maintain a strong relationships with the press and makeup artist community to ensure there is strong awareness and buzz on the brand
Be a key driver of 3-year Brand Strategy and help pivot the organization to be more insights, data and analytics focused
  • In partnership with senior leadership, drive the creation and execution of the Brand's 3-year Strategy, gaining alignment with key Estee Lauder stakeholders and setting up KPIs to consistently track progress
  • Build and execute comprehensive insights programs to support brand strategy and product planning
  • Champion analytics usage throughout the organization to accomplish strategic goals
Serve as the key Global partner to Regional teams around the world to ensure they have the tools to win in their markets
  • Synthesize and articulate the needs of the regions in a compelling way for the senior leadership team
  • Continually develop and strengthen brand guidelines across all areas of go-to-market planning to set regions up for success
  • Ensure commercial execution of Brand / Marketing strategy is enhancing brand positioning in all channels of distribution and communications around the world
  • Understand the pain points of the regions. Build and align goals across all levels of the matrix to ensure reduction of redundancies, spend and increase efficiencies globally
  • Enhance sharing of best practices globally and encourage optimization of existing initiatives
  • Participate in key market and customer visits to communicate global brand strategies and to understand local dynamics and needs
Nurture a future oriented Talent strategy that drives internal engagement and external attraction

  • Partner closely with Human Resources to evaluate Talent Management and Talent Attraction strategy
  • Identify key skills and experiences to up skill and educate Global Marketing teams to continue to outpace competition and establish Brands as best-in-class leaders
  • Serves as enterprise-wide leader who champions change and aligns teams on the brand vision

#LI-JB1

Qualifications:

About You

  • Curative lens on what is innovative
  • Capable of synthesizing data to drive business decisions
  • Forward-looking thinker
  • Trend-hunting mindset
  • Consumer obsessed
  • Risk taker
  • Digital champion
  • Content immersed
  • Action oriented
  • Clear communicator
  • Trend hunting mindset
  • Strong passion for and experience in the beauty industry

Experiences You Have

  • End-to-end beauty product launches
  • Innovation ideation
  • Global strategic marketing plans for products and categories
  • Leading large teams with multiple marketing disciplines
  • Experience driving International
  • Social/digital experience
  • Analytics

How You Will be Successful

  • Strategic agility
  • Relationship building
  • Financial fluency
  • Disruptive mindset
  • Insights driven
  • Consumer first
  • Change champion


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