Smashbox - Executive Director, Global Consumer Engagement & Marketing

About Us

The Estée Lauder Companies are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

Smashbox Cosmetics knows camera-ready beauty. Born out of Smashbox Studios in Los Angeles-the modern-day image factory where countless iconic celebrity and fashion images have been shot-we are a prestige cosmetics brand with domestic and international presence. Staying true to our L.A. studio roots, we are creative and trendsetting, yet laidback and accessible. As part of the Estee Lauder Companies family of brands, we will continue to grow and are seeking qualified candidates to join our exceptional team in Culver City, CA.

About the Job

Engage and delight the consumer across all brand touchpoints by cultivating an exciting and accessible brand experience through authentic and compelling storytelling that encourages brand exploration, love and loyalty.

About Your Responsibilities

Develop the brand consumer engagement strategy

  • Partner with Product Marketing, Creative, Online, Consumer Engagement, GBSC, Product Development, Finance, Regional Teams, Corporate Marketing, and GIS to define the consumer journey and create winning consumer messaging strategies across all touchpoints
  • Own and oversee the strategy and development of all global social and digital editorial calendars, and strategic global partnerships (e.g., influencers)
  • Set strategic vision of content creation, execution and dissemination strategies aligned with brand equity, platform relevancy and consumer targeting
  • Present and evangelize Consumer Engagement strategy to senior leadership and contribute to the development of the brand's 3-year strategy
  • Lead Partnership with Regions and Affiliates to develop relevant and compelling marketing messages, with locally relevant extensions, through the development and continuous evolution of consumer engagement guidelines
  • Identify, scope and define Consumer Engagement workflow processes with clear ownership, deliverables and accountability across stakeholders and cross-functional teams
Brand storytelling to amplify brand reach and engage consumers across channels
  • Kickoff and own the development of the 360 brief development including platform and story activation
  • Lead the strategy and prioritization of all brand asset creation (e.g., video, still images, etc.) and issue seasonal toolkits to Regions and Affiliates on how to deploy assets
  • Play an active role in Product Calendar development, having a strong Consumer Engagement voice from earliest stages of product concept development to launch
  • Present activation strategies to cross-functional partners and to senior leadership
  • Partner with Creative to generate fresh and engaging campaign ideas to deliver on program goals and deepen loyalty and affinity
  • Work with cross-functional partners to ensure E-commerce site, in-store retail immersion and social and digital experiences are cohesive and compelling
  • Understand the pain points of the regions. Build and align goals across all levels of the matrix to ensure reduction of redundancies, spend and increase efficiencies globally
  • Enhance sharing of best practices globally and encourage optimization of existing initiatives  
Analytics and consumer insights to drive performance, inform programming, content, spend and optimization strategies across consumer touchpoints
  • In partnership with ED, Strategy, Insights & Analytics, leverage strong consumer insights to connect dots and place the consumer at the center
  • Lead the establishment of and adherence to relevant KPIs for social listening, customer segmentation, audience development and platform selection that evolve according to trends and market feedback
  • Champion analytics usage throughout the function to accomplish strategic goals
  • Drive data analysis to inform decision-making for strategy development and adjustments as necessary
  • Enable team to track platform engagement and effectiveness through investment in appropriate analytical tools
Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are
  • Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
  • Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
Nurture a future oriented Talent strategy that drives internal engagement and external attraction
  • Partner closely with Human Resources to evaluate Talent Management and Talent Attraction strategy
  • Identify key skills and experiences to up skill and educate Consumer Marketing teams to continue to outpace competition and establish Brands as best-in-class leaders
  • Identify the skills that will move the Brand to be a leader in consumer engagement across all platforms
  • Serves as enterprise-wide leader who champions change and aligns teams on the brand vision
Finance and Budget Management
  • Manage Global Consumer Engagement budget
  • Build budget investment priorities based upon key departmental objectives and issue spending guidelines to Regions and Affiliates
#LI-JB1

Qualifications:

About You
  • Digital champion
  • Inspirational storyteller
  • Content immersed
  • Action oriented
  • Clear communicator
  • Trend hunting mindset
  • Strong passion for and experience in the beauty industry
  • 10+ Years of Experience
Experiences You Have
  • Leading and developing a high performing team
  • 360 programming development & activation
  • Social/digital campaign expert
  • Content creation & consumer storytelling
  • Working with International markets
  • Monetization of engagement activities
  • Budget management
  • Analytics
How You Will be Successfu l
  • Strategic agility
  • Disruptive mindset
  • Insights driven
  • Consumer first
  • Change champion


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