Director, Global Events, Smashbox


The Director of Events is responsible for:

  • Developing, planning, executing event concepts and strategies for all branded events, pushing for remarkable in all aspects of the role
  • Working closely with Global, International and NA Marketing, Sales, Education, PR, Online and Creative to develop event concepts, ideas and tools in multi category events for key retailers.
  • Overseeing Operational processes required to execute events in NA


Strategic Vision:

  • Partner with Markets / Regions to brainstorm, strategize and develop cross category event concepts, collateral, and support materials
  • Partner with Sales teams to provide strategies/feedback for all event programs and individual account and market needs
  • Collaborate with cross-functional teams including Education, Creative, Marketing and Sales to coordinate initiatives to strengthen events and to ensure accurate brand messaging and visuals
  • Partner with Online and Social teams to ensure current event content and dates are being featured
  • Visit Markets regularly to ensure proper in store execution and accurate visual presentation of programs and to glean market needs (regional relevance)

Development and Training of Programs:

  • Manage all aspects of events, including global event strategy and objectives, new event ideas, planning, execution and event recaps
  • Plan, implement and execute strategies for Product launch events, Photo Events, Retailer Events and Exclusive Events and partnership events
  • Launch, test and develop guidelines for all new innovative event activity
  • Provide feedback for new events by liaising with North America Field Executives, International Markets and Regions
  • Track, analyze and recap all event category global sales results
  • Present Event programs to Retailers, Markets, Sales, and Field Executives.
  • Prepare and present Event Strategies and initiatives for Global Sales Meetings


  • Maintain all financials/ budgeting to ensure accuracy and timeliness of execution and production
  • Ensure all collateral costs updated and reflect budget plan
  • Reconcile department and collateral budgets monthly
  • Work with Global Marketing to prepare fiscal planning and budgets


  • Undergraduate College degree preferred
  • Global experience preferred
  • Minimum 8 years relevant experience in the cosmetics/beauty field
  • Candidate must be a team player who thrives in a collaborative environment
  • Candidate should be an enthusiastic leader committed to collective effort with a clear direction and passion to inspire others. Works cooperatively with peers, management, subordinates, and other departments.
  • Experiments with new concepts and approaches. Comes up with creative solutions to difficult problems
  • Sets high standards that reinforce brand equity
  • Must be motivating, articulate and possess a professional demeanor
  • Strong attention to detail and analytical skills
  • Excellent verbal and communication skills. Clearly communicates expectations. Can relate to a range of people. Knows how and when to adapt communication style to audience and objective, e.g. when to be directive and when to seek discussion and input
  • Superior organizational, negotiation, leadership and interpersonal skills. Knows how to get buy-in and build a network of support. Finds ways to overcome opposition
  • Proficiency utilizing Microsoft Office applications


  • Job will require both domestic and international travel
  • Travel estimated to be 35% of time

Meet Some of SmashBox Cosmetics's Employees

Breanna H.

Executive Director, North America Marketing

Breanna partners with top retailers and Smashbox’s internal teams to conceptualize, develop, and execute Smashbox’s marketing strategies for North America.

Pearse R.

Manager, Strategic Training Programs & National Events

Pearse heads artistry and education for Smashbox by creating programs alongside primary retailers to sync cosmetic standards across locations. He also helps test and advise on new products.

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