Web Optimization Manager

Slack is seeking a results-driven web conversion optimization expert to improve the effectiveness of our websites in driving customer acquisition. As a Web Optimization Manager, you will develop, scope and implement digital initiatives to drive conversion rate optimization and personalization across channels. You will use data to drive campaign ideation, decision-making and end-to-end digital customer journeys using segmentation, audience selection and targeting rules.

You have an eye for detail and a mind that is both analytical and creative. We’re looking for someone with experience taking a hypothesis-driven, data-centric approach with websites to improve the metrics that matter most.

Responsibilities:

  • Manage the ongoing conversion rate optimization and personalization strategy for all web properties including planning, ideation, testing, optimization, personalization, reporting, and forecasting
  • Develop and maintain a testing cadence for personalization for multiple sites, while improving the quality and velocity of testing efforts
  • Analyze overall web sites data and customer interactions with personalization elements to identify opportunities in improving customer site experience
  • Build hypotheses to champion a data-driven, test and learn approach to optimizing customer journey and user experiences throughout the funnel
  • Collaborate with cross-functional teams to analyze data, develop hypothesis, and implement experiments
  • Recommend actions to maximize clicks, conversions and lead generation efforts for paid and earned media channels
  • Lead the presentation of test results and insights to senior management to ensure clear and concise communication of recommendations

Requirements:

  • 5+ years working on conversion rate optimization and personalization programs
  • Track record of achieving statistically significant lift via conversion rate optimization in high growth, B2B technology platforms
  • Demonstrated ability to vision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans
  • Highly organized and autonomous, but also collaborative and able to work cross-functionally
  • Advanced experience in Google Analytics, Google Tag Manager, and testing and personalization platforms such as Optimizely
  • Intermediate experience with research tools including Clicktale, CrazyEgg, UserTesting.com, or other similar tools
  • Expertise in 3rd party data platforms such as LiveRamp, Clearbit, Demandbase, and audience segmentation

Meet Some of Slack's Employees

Gina J.

Sr. Customer Success Manager

Gina works with Slack’s clients at a high level to ensure that they’re getting the most value from the product and having a positive experience overall.

Joann A.

Director, Application Engineering

Joann is responsible for running a team of twelve Slack Application Engineers. She works hard to support them in their positions and career trajectories and ensures that they have everything they need to build awesome products.


Back to top