Research Director, Demand Creation Strategies

SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. Are you an experienced Demand Creation leader capable of challenging the status quo, inspiring others with innovative visualizations, and turning ideas into reality? If so you could be the next addition to the team at SiriusDecisions.

We're looking for a thought leader in our Demand Creation Strategy advisory service. In this role, you’d help clients with marketing planning and budgeting, marketing measurement and reporting, marketing technology alignment, data strategy, and process improvement initiatives to drive productivity and increased performance into their businesses. You'll have the opportunity to leverage your exceptional writing and speaking skills to advise clients on best practices and to impact their strategy, execution and growth.

At SiriusDecisions, you will get to

  • Collaborate with some of the most brilliant minds in b-to-b marketing
  • Spearhead thought leadership through forums, roundtables, blogs, and events
  • Influence some of the best b-to-b brands, globally
  • Create and publish innovative foundational frameworks and models to enable best practice adoption

Do you…

  • Have a passion for transforming marketing vision into operational plans that link business objectives to outcomes?
  • Want to be the hands-on, client-facing, go-to trusted person in Demand Creations sectors such as Marketing/Salesforce automation, predictive analysis, marketing attribution, etc. 

The analysts we hire are seasoned practitioners with significant experience in their areas of expertise. We're not looking for someone who's just a "general" marketer who has done "some" demand creation. Instead, we're looking for candidates who have spent at least 10+ years in demand creation (or some combination of marketing automation, salesforce automation, predictive analytics, global campaigns and demand creation programs, and digital transformation) and in those roles has advanced the definition of what it means to drive demand generation impact. 

Why join us?

SiriusDecisions is respected and fast-growing company. Our highest satisfaction comes from helping our clients achieve impressive results. Our culture is built around collaboration, camaraderie and originality. Know-it-alls, divas and copycats need not apply, but all others are welcome.

Location: Remote, US

SiriusDecisions is an Equal Opportunity/Affirmative Action Employer committed to the value of workforce diversity. SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses. The company is based in Wilton, CT with offices in Waltham, MA, San Francisco, CA, Staines, United Kingdom,Toronto, CAN and  Singapore.  For more information about SiriusDecisions visit:

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