Senior Director, Yield and Inventory Management

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

Sinclair Broadcast Group is seeking a Sr Director, Yield and Inventory Management. This is a highly impactful role that is responsible for maximizing the Company's sales revenue and the utilization of all its inventory across all revenue streams. You will play a key part in measuring and optimizing the business including analysis of revenue, pricing and inventory management. You will be responsible for working with all levels of management, including but not limited to Senior Executives, Directors, and Managers in a reporting and analytics role to optimize the business performance of our Sales organization.

Job Duties:

  • Manage the setting of rate cards and placing inventory to maximize revenue and returns
  • Manage a staff of analysts
  • Work closely with local TV stations, network, national and other executives who manage sales
  • Partner with Sinclair's Advertising Support Operations
  • Proactively manage ad inventory forecasting, rate card pricing and packaging strategies with Sales Management for all audience product opportunities
  • Analyze the impact of market trends, identify and implement new opportunities to drive profitability, mitigate business risks, provide financial and analytics support to CRO and other executives and perform general ad-hoc business & financial projects.
  • Evaluate sales data and provide recommendations
  • Oversee sales budgets for local, national and networks
  • Ability to make recommendations for pricing inventory
  • Use Sales programs and Business Intelligence tools to increase revenue
Required Skills
  • Experience with data warehouses and Base CRM a plus
  • Critical Analytical thinking
  • Understanding of pricing and sales planning economics
  • Bachelors in any business discipline and 5+ years of related experience, sales experience a plus
  • Comfortable building and presenting multi-million-dollar value propositions in partnership with other functions
  • Strong interpersonal skills to lead a team and present to executive management
  • Strong proficiency in Microsoft Office tools such as PowerPoint and Excel
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Job Location Cockeysville, Maryland, United States
Company Location HR.SINCLAIR.Headquarters.Cockeysville.MD
Position Type Full-Time/Regular

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