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Sinclair Broadcast Group

Media Planner, Ad Sales

New York, NY

Our roster has an opening with your name on it!

Bally Sports mission is to build a transformative, participatory sports platform, anchored by the most exclusive and relevant live professional games, which provides fans a year-round opportunity to engage with content and communities they are most passionate about.

The Position:
We are looking for a Media Planner, National Sales to add to our roster. This role plays an integral part in the Bally Sports' RSN corporate and national ad sales team working with our various national advertising partners. Reporting to the Manager, Media Planning, National Sales, this role will lead the efforts to develop multi-region advertising campaigns across the entire RSN business and build out comprehensive media plans for all Bally Sports' MLB/NBA/NHL teams as well as other offerings.

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The development and implementation of these sold media plans will help streamline the process and ease of onboarding new advertising partnerships. This position will interface and collaborate with multiple levels of sales management, both at the corporate level as well as at each of the regions. Additionally, this role will assist on pitch efforts, package/partnership development, and serves as a resource for client and agency-facing correspondences. This role is critical to developing and maintaining key relationships with partner sales groups, as well as driving cooperative efforts to secure and provide value to mutual clients.

The successful candidate will be able to develop plans that accomplish both Bally Sports' revenue requirements, while managing the client's media parameters.

The Game Plan:
(What you will do)
  • Support the national ad sales team in the development and execution of media strategies and plans for all national advertisers and partners.
  • Provide sales support by using Wide Orbit Software (Wide Orbit Traffic and Wide Orbit Media Sales) to enter new orders, post orders, resolve discrepancies, and reconcile orders.
  • Run Reports for management with accurate numbers for revenue reporting and forecasting.
  • Communicate regularly with sales partners, agencies, buyers, sales managers, and traffic to support sales activities.
  • Partner with traffic teams to ensure orders are entered correctly, spots run correctly, and contracts are delivered in full.
  • Participate with sellers and sales management to create strategic media plans based off advertiser briefs.
  • Provide account management support for key ad sales relationships directly with sales partners, agencies, or advertisers.
The Stats:
(What to bring)
  • Bachelor's degree
  • 1+ Years of Experience in Media Sales Planning
  • Knowledge of Microsoft Office applications and willingness to learn other proprietary software.
  • Strong interpersonal skills, including the ability to develop and maintain working relationships.
  • Strong verbal and written communication skills.
  • High attention to detail.
  • Ability to multitask and work effectively in a high-pressure environment.
  • Good organizational skills and the ability to work as a member of a team and individually.
  • Wide Orbit Traffic and Wide Orbit Media Sales software experience, a plus.
  • Proficiency in Microsoft Excel is a plus.
The base salary compensation range for this role is $65,000 - 75,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave, and employee stock purchase plan.


Diamond Sports Group, L.L.C, an independently managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer.

About us:

Diamond Sports Group LLC, an independently managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc., owns the Bally Sports Regional Sports Networks (RSNs), the nation's leading provider of local sports. Its 17 owned-and-operated RSNs include: Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin. The Bally Sports RSNs serve as the TV home to more than half of all MLB, NHL and NBA teams based in the United States. Diamond Sports Group also has a joint venture in Marquee, the home of the Chicago Cubs, and a minority interest in the YES Network, the local destination for the New York Yankees and Brooklyn Nets. Diamond RSNs produce approximately 5,000 live local professional telecasts each year in addition to a wide variety of locally produced sports.

Client-provided location(s): New York, NY, USA
Job ID: sinclair-12607
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Mental Health Benefits
    • Fitness Subsidies
  • Parental Benefits

    • Adoption Assistance Program
    • Family Support Resources
    • Fertility Benefits
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Snacks
    • Holiday Events
    • Company Outings
    • Commuter Benefits Program
    • Casual Dress
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K) With Company Matching
    • Stock Purchase Program
    • Performance Bonus
    • 401(K)
    • Company Equity
    • Relocation Assistance
  • Professional Development

    • Leadership Training Program
    • Tuition Reimbursement
    • Promote From Within
    • Shadowing Opportunities
    • Access to Online Courses
    • Internship Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program