Sinclair Broadcast Group

Director, DTC Content Acquisition & Development

1 week agoNew York, NY

Bally Sports' mission is to build a transformative, participatory sports platform, anchored by the most exclusive and relevant live professional games, that provides fans a year-round opportunity to engage with content and communities they are most passionate about. We are looking for an analytical, creative, experienced executive who can identify, evaluate and make data-driven original and licensed content decisions, but also think creatively and craft, build and execute on a regional and national content roadmap that drives deeper engagement amongst Bally Sports+ subscribers and begins to shape the platform as a home for culturally relevant, premium sports content.

Director, DTC Content Acquisition & Development

  • Use customer research, behavior, usage and consumption data to begin building a content roadmap that drives engagement with current and future, more digitally and socially native streamers
  • Evaluate and acquire variety of content that may include league and team video, athlete-focused content, branded content, scripted and unscripted and more
  • Liaise with teams, leagues, production companies, agencies, athletes and more to identify and propose opportunities to grow DTC business and subscriber engagement
  • Connect the dots across broader Sinclair and Bally Sports organizations to unify and build pipeline of content that drives engagement across DTC channels
  • Coordinate with RSN leads on potential live, unscripted and scripted content opportunities
  • Consider web content that can better drive conversion
  • Build team focused on content development and acquisition and propose multi-year content budget that can achieve and exceed subscriber goals
  • Work cross functionally and collaboratively across all teams to exceed goals
  • Minimum of 7 years overall experience
  • MBA preferred
  • Experience working in digital video and/or sports media
  • Experience in using data and analytics for decision making
  • Passion for the digital media landscape
  • Adept at liaising with multiple stakeholders and thrive in matrix environments
  • Point of view on the future of sports and platforms/distribution models that are desirable to sports fans
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Client-provided location(s): New York, NY, USA
Job ID: sinclair-8445

Perks and Benefits

  • Health and Wellness
    • Wellness Program
    • Long-Term Disability
    • Short-Term Disability
    • Life Insurance
    • Vision Insurance
    • Dental Insurance
    • Health Insurance
    • Mental Health Benefits
    • HSA
    • FSA
  • Parental Benefits and Childcare
    • Adoption Assistance Program
    • Family Support Resources
    • Fertility Benefits
    • Paid Family Leave
  • Work Flexibility
    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks
    • Holiday Events
    • Company Outings
    • Snacks
  • Vacation and Time Off
    • Leave of Absence
    • Personal/Sick Days
    • Paid Holidays
    • Paid Vacation
  • Financial and Retirement
    • Performance Bonus
    • Stock Purchase Program
    • 401(K) With Company Matching
  • Professional Development
    • Leadership Training Program
    • Access to Online Courses
    • Shadowing Opportunities
    • Promote From Within
    • Tuition Reimbursement
  • Diversity and Inclusion
    • Diversity, Equity, and Inclusion Program

Company Videos

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