Digital Automotive Manager

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

Sinclair Communications in beautiful West Palm Beach is seeking a Digital Automotive Manager to join our team who will ensure that all digital objectives exceed company revenue growth goals. This position will oversee all digital initiatives for our four TV stations in the market, Sinclair Digital, DriveAuto and Compulse Integrated Marketing. The Digital Automotive Manager will be responsible for managing all client programmatic and native digital advertising campaigns for video, display, social, paid search, mobile and email, as well as client web design, presence and SEO.

If you thrive on assisting clients in understanding the data in their results, including client side analytics and conversions, we want to talk to you! Specialized experience in the Automotive Industry and working knowledge of dealer digital operations, BDC, CRM, DMS, inventory and website vendors is preferred.


  • Meet with staff regularly to provide digital platform training, support and innovative integrations and develop new growth and revenue for Sinclair markets
  • Maintain high level communications with all station and corporate management, sales staff, as well as vendors
  • Execute training for sales management, account executives and content producers
  • Meet with vendors and potential vendors to improve existing and develop new programs as well as find and develop new initiatives and programs to advance the digital team
  • Assist with implementation of programs and create revenue streams as opportunities arise
  • Gather new media technology and content information and research to provide the station with the most competitive advantage
Required Skills
  • Ability to lead, train and direct professionals successfully
  • Working knowledge of new media, digital interactive initiatives, social media and content
  • Prior management experience, preferable in an automotive SAAS vendor or digital advertising agency or sales environment
  • Strong organizational, written and communication skills
  • Hands on experience developing new business as a skilled negotiator and motivator
  • TV background or digital management experience a plus
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Job Location West Palm Beach, Florida, United States
Company Location HR.WTVX/WTCN/WWHB.West Palm Beach.West Palm Beach.FL
Position Type Full-Time/Regular

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