Sinclair Broadcast Group

Creative Strategy and Operations Manager

1 month agoNew York, NY

Bally Sports+ is seeking a Creative Strategy and Operations Manager who will be an outstanding addition to our Marketing Team. In this role, you will serve as the creative ambassador by providing expertise across owned and paid channels to implement proven and innovative practices to drive subscriber growth and engagement at optimal effectiveness. You will collaborate with internal stakeholders and external agencies to lead asset management and sourcing, execute routings, and traffic deliverables against deadlines. The right person for this role has a seasoned creative eye combined with capable project management skills and an excellent ability to collaborate cross functionally.

If you are passionate about sports and want to redefine how local sports are surfaced to consumers, then this is an excellent role for you!


• Serve as the creative authority for Bally Sports+ by sustaining knowledge of all assets along with current and future best practices by channel

• Develop and maintain a dynamic creative tracker and asset repository to allow for expedient referencing and performance insights extraction by stakeholders

• Oversee the development, sourcing, and delivery of Bally Sports+ creative assets across all marketing verticals

• Lead creative routings for Bally Sports+ as identified to ensure effective deliveries against trafficking deadlines

• Work closely with internal and external stakeholders to understand creative needs across platforms and provide recommendations to drive optimizations

• Understand and have working knowledge of our marketing channels, Regional and Team Partners, and media vendors to successfully lead creative recommendations

• Collaborate with relevant stakeholders to implement ongoing reporting against creative learnings across channels to share insights and drive advancements


• 5-7 years' work experience; prior experience working in Sports, Media, or a general Marketing centric role

• Strong creative intuition combined with a solid understanding of asset formats and delivery solutions

• Detail-oriented, with exemplary project management skills to provide deliverables against deadlines

• Familiarity with paid media across verticals and the associated creative opportunities (Social, Search, Programmatic, Affiliate, Native, Email, Push, etc.)

• Results-oriented self-starter with humility, empathy, responsiveness, collaboration, and consensus-building

• Adept communicator with a can-do, positive attitude and a strong desire to get things done

• Ability to work in a fast-paced and dynamic working environment, collaborating across multiple internal and external teams


• Prior experience at a premium streaming content provider

• Experience with AirTable & JIRA

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!


The base salary compensation range for this role is $110,000 to $115,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Client-provided location(s): New York, NY, USA
Job ID: sinclair-9835

Perks and Benefits

  • Health and Wellness
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Mental Health Benefits
  • Parental Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Fertility Benefits
  • Work Flexibility
    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks
    • Snacks
    • Holiday Events
    • Company Outings
  • Vacation and Time Off
    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement
    • 401(K) With Company Matching
    • Stock Purchase Program
    • Performance Bonus
  • Professional Development
    • Leadership Training Program
    • Tuition Reimbursement
    • Promote From Within
    • Shadowing Opportunities
    • Access to Online Courses
  • Diversity and Inclusion
    • Diversity, Equity, and Inclusion Program

Company Videos

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