Shimadzu Scientific Instruments

HPLC Product Manager

3+ months agoColumbia, MD

HPLC Product Manager – Columbia, MD

Shimadzu is a worldwide leader in chromatography and analytical solutions. The HPLC Product Manager is responsible for developing and implementing product strategies to accelerate the growth of the HPLC business. The Product Manager will be managing the LC product portfolio and supporting market analysis, planning, and commercial strategy. Key success metrics of this position are revenue growth, portfolio profitability, and successful new product introductions.

The successful Product Manager in this position will:

  • Grow the LC product line.
  • Research, plan, direct, and implement business strategies that ensure the goals of the LC product line are obtained (product, price, promotion and distribution).
  • Become the company’s process owner on LC products and their related markets by developing a competitive strategy (annual business plan) to meet the assigned product line goals and objectives.
  • Support related functions of the LC product line, including marketing, sales, application use, training, installation, and phone support.
  • Strategize the demonstration and presentation of products to potential and current customers to support the sales effort.
  • Travel (significant) to customer sites and provide on-site support where needed.
  • Training customers and less experienced Shimadzu staff (feature / benefit analysis, positioning strategies) in the product line.
  • Continually assess the competitive environment and customer requirements to price and position products competitively and analyze for report to sales.
  • Implement and sustain promotional plans and budgets of LC products. (Advertising, trade shows, direct mail, internal promotion, website …)
  • Accurately forecast market requirements and propose to develop and implement hardware and software resolutions to meet these needs.
  • Align all assigned product introductions and releases. Provide product design change and improvement recommendations.
  • Develop customer support materials to further sales for the product line (such as brochures, technical notes, application notes flyers, etc…)

  1. To perform applications work as required effectively positioning the product and analyzing customer samples.
  2. Provide application, operational and maintenance support of those products sold by SSI or its representatives.
  3. To develop a knowledge base through the accurate documentation and reporting of product failures and repairs.
  4. To develop installation and maintenance procedures for products as required.
  5. To cooperate with Service and Technical Support to effectively train on the operation of new products.
  6. To maintain the current IQ/OQ/PT protocols and develop protocols for new products.
  7. To maintain assigned instruments in application labs.
  8. To travel as required to support the assigned product line.
  9. To manage, train and mentor less experienced personnel.


This position’s primary focus is on tactical marketing issues, education and quality support regarding the assigned products, while ensuring effective and efficient use of resources. This will include the full scope from product design to customer satisfaction, coordinating efforts with the Marketing team, Sales, Service, and the Regional staff.





Japanese Culture



Public Speaking

Computer Hardware/Software

Computer OS/Windows

Customer Relationships

Selling Skills

SSI Organization

Telephone Skills

Systems Troubleshooting Ability

Organizational Skills

Communications Skills

Product Knowledge

Application Skills

Chemistry/Physics Sciences

Competitive Knowledge

Report Preparation

Product Management

Marketing Research

Analytical Techniques

Government Regulations

Leadership Skills


Product manager must be proficient at identification and analysis of product suitability to a market segment and compare the advantages and disadvantages of the many courses of action in resolving problems. The Product Manager must be able to effectively troubleshoot and resolve operational, hardware and application issues/ problems in a methodical efficient manner. Additionally, must be able to act independently in matters not governed by policy to ensure customer satisfaction, while keeping in mind the expected benefit to the company and meeting product line objectives.


Product manager must have a Bachelor’s degree in the life sciences with some marketing knowledge and at least seven years (or the equivalent) experience in technical applications, instrument troubleshooting and maintenance/repair knowledge in the assigned product line (LC). A strong history of good organizational, communication, research analysis and leadership skills are essential. Experience in maintenance and/or repair of analytical instrumentation, marketing background and any sales experience is highly desirable. Attention to detail and strong customer service skills are required along with a dependable work ethic.


The Product Manager is responsible for managing on a daily basis all product specialists & coordinators within their assigned product line. Supervision includes ensuring adequate coverage for training, phone support, application work, travel to customer sites & trade shows, as well as, proper support for field employees.

Shimadzu Scientific Instruments is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.