Skip to main contentA logo with &quat;the muse&quat; in dark blue text.
Sanofi U.S.

Head of Martech, Media and Creative NA

Bridgewater, NJ

Head of Martech, Media and Creative NA

Location: Bridgewater, NJ

Remote Work: Hybrid

Job Type: Full time

About the Job

At Sanofi Consumer Healthcare, we have one shared mission - we work passionately, every day, to 'serve healthier, fuller lives' now and for the generations to come.

In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view.

Everything we do is centered around people's interests - our consumers, our customers, healthcare professionals, and our employees - across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

Want more jobs like this?

Get Media, PR, and Communications jobs in Bridgewater, NJ delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.


We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

Main Responsibilities

The role of a Head of Martech, Media, and Creative is a strategic and comprehensive position that involves overseeing and integrating marketing technology (martech), media planning and buying, and creative strategies across Sanofi Consumer Health, North America.

This role is crucial in today's digital-first marketing landscape, where the effective use of technology, media, and creativity can significantly impact a brand's success. Here's a breakdown of the responsibilities and skills associated with this role:

Martech Strategy and Management:
  • Oversee the selection, implementation, and optimization of marketing technology tools and platforms to enhance digital marketing efforts.
  • Ensure martech stack integration with other business systems (e.g., CRM, analytics, customer data platforms) for seamless operation and data flow.
  • Stay abreast of emerging technologies and trends in the martech space to maintain competitive advantage.

Media Planning and Buying:
  • Develop and execute media strategies that align with the company's marketing objectives and target audience.
  • Oversee the planning, negotiation, and buying of media across various channels (digital, social, traditional) to maximize reach and effectiveness.
  • Identify and drive partnerships that can add value to our experience plans
  • Analyze media performance and ROI to adjust strategies as needed.
  • Push creative boundaries on the way we execute omni-channel to deliver not only ROI, but high engagement across our brands

Creative Strategy and Direction:
  • Lead the creative direction of marketing campaigns to ensure they are compelling, on-brand, and effectively communicate the desired message.
  • Collaborate with internal brand teams, creative teams and external agencies to develop creative concepts and assets.
  • Ensure creative coherence and consistency across all marketing channels.

Cross-functional Leadership and Collaboration:
  • Direct management of other leaders including of Creative, Media, Digital/Martech. Total team of 11, and all external creative, media and agency partners AORs
  • Strong partnering with US Brand Leads, Internal Design Team, US Digital Commerce Head, Global Strategic Marketing and Center Of Excellence Functions within the global growth hubs and Procurement. Requires frequent communication and collaboration
  • Create and maintain strong agency partnerships to deliver excellent support to NA Business. Maximize global partnerships to support US needs. Augment with local providers where needed
  • Foster a culture of innovation and experimentation within the marketing team.

Abou You

Experience
  • 15+years' experience working for a pharma/biotech company, FDA or other regulated industry.
  • Bachelor's degree from an accredited four-year college or university.
  • Post-bachelor's degree from an accredited college or university (e.g., Masters, MBA or equivalent).

Skills
  • Budget Management
  • Strategic Thinking: Ability to develop comprehensive strategies that integrate martech, media, and creative elements.
  • Technical Expertise: Strong understanding of marketing technologies, digital advertising platforms, and data analytics.
  • Creative Vision: A keen eye for creative excellence and the ability to guide creative direction.
  • Leadership and Management: Proven ability to lead cross-functional teams and manage complex projects.
  • Communication: Excellent communication skills to articulate vision, strategy, and results to stakeholders at all levels.
  • Adaptability: Flexibility to adapt to rapidly changing technology, media landscapes, and consumer behaviors.

Pursue Progress, Discover Extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

#LI-SA

#GD-SA

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Client-provided location(s): Bridgewater, NJ, USA
Job ID: Sanofi-https://jobs.sanofi.us/job/bridgewater/head-of-martech-media-and-creative-na/507/61656007936
Employment Type: Full Time