Regional Sales Manager- Northeast

RXBAR: We manufacture, market and distribute whole food protein bars.  While the protein bar market is crowded, RXBARs are the cleanest protein bar available and our branding stands out.  A unique, “No B.S” value proposition has propelled RXBAR to the top 10 in Natural Grocery and a rapidly growing player in Conventional Grocery.

Regional Sales Manager: RXBAR Regional Sales Managers are responsible for executing a strategic sales plan in their region.  This role is responsible for selling and marketing all retail categories of products under the RXBAR brand. 

Our ideal candidate is a self-starter, a strong collaborator, has great organization and communication skills, can work independently, and is hungry to grow a new brand. 

General Functions + Responsibilities:

Regional Leadership-

  • Recruit, hire, lead and develop 2-4 Territory Sales Managers in key markets
  • Provide direction, development and motivation to the Territory Sales Managers to maximize business opportunities and objectives
  • Work with Territory Sales Managers to build plans for key retailers and merchandising teams
  • Engage in 1:1s each week with the Territory Managers in your region
  • Work closely with other Regional Managers to ensure that best practices and mistakes are shared openly and consistently
  • Build relationships, influence, lead and train assigned brokers
  • Maintain excellent customer and RXBAR employee interdepartmental relationships
  • Cultivate great relationships throughout the food industry 

Sales Execution-

  • Prepare for and execute regional and national headquarter calls
  • Execute strategic sales plan developed by Director of Sales and VP of Sales
  • Sell and manage to revenue and promotional trade spend budget
  • Collaborate with Finance Team on promotion planning, trade management and post-promotional analysis to increase effectiveness
  • Lead store level sales execution for all designated retail chains within region leveraging merchandising teams and internal RXBAR support (Territory Managers, Marketing team, Sales Planning team, Field Marketing, etc.)
  • Work with Finance Team to resolve unauthorized deductions and chargebacks
  • Execute new items during product launch periods
  • Collaborate with Category Insights team to bring relevant and timely data to our retail and vendor partners
  • Expand the business by securing new doors, added SKUs and merchandising programs
  • Tone Setting: Embody the RXBAR culture and sales team values and reinforce the “RXBAR Sales Call”
  • Actively participate in trade shows and customer shows
  • Maintain excellent customer and RXBAR employee interdepartmental relationships

Communication & Collaboration:

  • Develop sales playbook with Director of Sales – East, VP of Sales and Sales Planning team for key retailers within the region
  • Communicate with Category Insights and Sales Planning teams about important, needle-moving programs
  • Provide thoughtful insight into pricing structure within the region
  • Anticipate retailer response to changes in RXBAR pricing and distribution
  • Proactively communicate with Sales Planning team to stay ahead of programs that create executional challenges
  • Collaborate with the Director of Sales – East, VP of Sales and Sales Planning team to prioritize retailers for new items
  • Identify and communicate merchandising and shopper marketing programs to Director of Sales – East, VP of Sales, Sales Planning and Marketing 

Skills & Qualifications:

  • Reside in Chicagoland or within the territory being managed--must live near major airport
  • 5+ years’ experience in retail sales and merchandising in the grocery industry
  • Currently working as a Regional Sales Manager or equivalent position within the retail food class of trade
  • Proven and successful sales management track record
  • Leadership skills and competencies for advancement within the company
  • Established relationships with distributor and retailer customer base
  • Experience in sales and expense budgeting and management to budget
  • Broker management experience
  • Knowledge of the natural/organic industry
  • Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
  • Has a home office and can work remotely and independently
  • Ability to travel for trade shows, sales calls, and meetings - approximately 50% of time
  • Proven integrity in life/employment and honesty in dealings with others
  • Experience and proficiency with Microsoft Office programs
  • Occasional and event related weekend work is required 

Total Rewards Package: Competitive salary, comprehensive benefits package, 401K plan with RXBAR match, cell phone & fitness membership reimbursement, subsidized commuter benefits, bike & helmet, unlimited RXBARs, RXBAR gear and invaluable experience growing a company.

Regional Manager, Natural and Conventional Grocery, Northeast Territory 

State Coverage: ME, NH, VT, MA, CT, RI, NY

Account Coverage:

  • Wegmans
  • Whole Foods Northeast
  • Whole Foods North Atlantic
  • Shaws
  • Market Basket
  • Hannaford
  • Big Y
  • Tops
  • Price Chopper



We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.


Meet Some of RXBAR's Employees

Laura T.

VP of Sales

Laura oversees sales operations and ensures RXBAR’s business and growth strategies are executed as planned. She also strives to foster a strong sense of team among employees in the sales organization.

Patrick F.

VP of Procurement

Patrick leads the Procurement Team in charge of sourcing raw materials and packaging for RXBAR products. He makes sure that RXBAR suppliers provide the company with the highest quality ingredients.

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