Brand Manager, Small Project Paints (Specialty Brand)

Summary: Manage the marketing activities for the Specialty Brand within Small Project Paints. Develop long and short-term strategies, marketing plans, new products, and packaging that will drive revenue, share and profit growth for the company.

Essential Duties & Responsibilities:

  • Lead the development of the brand's innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market space; build a business case for new products, including sales estimations, profitability and growth projections.
  • Perform category, competitive, customer and self brand situation analysis of trends and results, documenting implications to the business.
  • Lead ideation, consumer insight and execution of new product development.
  • Lead new product commercialization team.
  • Lead all packaging activities for brands managed.
  • Partner with cross-functional team to develop product pricing ensuring margin requirements are met.
  • Develop meaningful consumer positioning for all assigned product lines that creates added value versus competitive and effectively communicate product advantages to consumers
  • Represent brand and product strategy in customer line-reviews and internal sales presentations.
  • Help develop creative briefs and brand creative/consumer communications, including advertising promotions and other consumer communications.
  • Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
  • Track and monitor product performance, including POS reports, profitability, distribution, and consumer feedback.
  • Lead product education within the organization, including developing webinars, sell stories, and product knowledge sessions.

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Required Skills

  • Four-year Marketing degree, MBA preferred.5+ years of brand/product management experience in consumer packaged goods industry.
  • Strong new product development experience required.
  • Exhibit understanding of retail, independent paint/hardware and distribution business models.
  • Demonstrate working knowledge of DIY and professional end-user product requirements and buying patterns. DIY or related experience strongly preferred.
  • Ability and desire to understand and clearly communicate technical features and benefits related to the brands.
  • Exhibit understanding of the product commercialization process and documentation and information sharing needs and protocols.
  • Must be an active listener, a critical thinker and a problem solver.
  • Must be able to work well on cross-functional teams including Operations, Finance, Sales, Research & Development, Customer Service, etc.
  • Strong communication skills including ability to deliver professional written and oral presentations.
  • Travel is approximately 5% annually for customer presentations, trade shows, etc.

Meet Some of Rust-Oleum's Employees

Ryan M.

Material Handler

Ryan oversees the product receiving, warehouse picking, and final shipping of Rust-Oleum goods—while also fielding phone calls and emails with questions from customers and internal departments.

Noor A.

Communications Specialist

Noor helps craft communications to ensure that everyone in the company—both domestically and globally—is aware of Rust-Oleum's mission statement and are notified of any updates and company events.


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