Brand Manager - Multiple Opportunities Available!

Job Description

Leverage your Brand Marketing experience as a member of Rust-Oleum's Dynamic Brand Marketing Team!

As a Rust-Oleum Brand Manager, you will manage the marketing activities for your assigned platforms including the development of long and short-term strategies, marketing plans, new products, and packaging that will drive revenue, share and profit growth for the company.

Current openings available managing the following platforms:

  • Exterior Woodcare
  • Primers & Specialty Coatings
  • Industrial


Essential Duties & Responsibilities:
  • Lead the development of the brand's innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market space; build a business case for new products, including sales estimations, profitability and growth projections.
  • Perform category, competitive, customer and self brand situation analysis of trends and results, documenting implications to the business.
  • Lead ideation, consumer insight and execution of new product development.
  • Lead new product commercialization team.
  • Lead all packaging activities for brands managed.
  • Partner with cross-functional team to develop product pricing ensuring margin requirements are met.
  • Develop meaningful consumer positioning for all assigned product lines that creates added value versus competitive and effectively communicate product advantages to consumers.
  • Represent brand and product strategy in customer line-reviews and internal sales presentations.
  • Help develop creative briefs and brand creative/consumer communications, including advertising promotions and other consumer communications.
  • Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
  • Track and monitor product performance, including POS reports, profitability, distribution, and consumer feedback.
  • Lead product education within the organization, including developing webinars, sell stories, and product knowledge sessions.


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Required Skills

  • Four-year Marketing degree, MBA preferred.
  • 5+ years of brand/product management experience in consumer packaged goods industry.
  • Strong new product development experience required.
  • Exhibit understanding of retail, independent paint/hardware and distribution business models.
  • Demonstrate working knowledge of DIY and professional end-user product requirements and buying patterns. DIY or related experience strongly preferred.
  • Ability and desire to understand and clearly communicate technical features and benefits related to the brands.
  • Exhibit understanding of the product commercialization process and documentation and information sharing needs and protocols.
  • Must be an active listener, a critical thinker and a problem solver.
  • Must be able to work well on cross-functional teams including Operations, Finance, Sales, Research & Development, Customer Service, etc.
  • Strong communication skills including ability to deliver professional written and oral presentations.
  • Travel is approximately 5% annually for customer presentations, trade shows, etc.

Job Location
Vernon Hills, Illinois, United States
Position Type
Full-Time/Regular
Street Address

11 East Hawthorn Parkway, Vernon Hills, IL 60061


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