Associate Brand Manager, Cleaners

Summary: Execute the marketing activities for the product category/brand within the Cleaners platform. Execute long and short-term strategies, marketing plans, new products, and packaging that will drive revenue, share and profit growth for the company.

Essential Duties & Responsibilities:

  • Support the Director with the development and implementation of brand strategy; assist on specific tasks relating to the day-to-day operation of assigned brands.
  • Develop situation analysis on market and competitive activity including implications and recommendations.
  • Lead and/or support new product development process from ideation to launch; lead and/or support new product commercialization team.
  • Help coordinate consumer insights and new product ideation.
  • Support key meeting deliverables for customer line-reviews and internal sales presentations.
  • Execute packaging initiatives including graphic and structural design.
  • Support development of consumer communications and trade marketing elements including advertising, public relations, brochures, in-store POP, etc.
  • Track and monitor brand performance, including POS reports, profitability, distribution, and consumer feedback.
  • Support product education within the organization, including developing webinars, sell stories, and product knowledge sessions.

Required Skills

  • Four-year Marketing degree.
  • 3+ years of brand/product management experience in consumer packaged goods industry.
  • New product development experience strongly preferred.
  • While not required, candidates with a background in Cleaners and/or grocery will be preferred.
  • Exhibit understanding of retail, independent paint/hardware and distribution business models.
  • Demonstrate working knowledge of DIY and professional end-user product requirements and buying patterns. DIY or related experience preferred.
  • Ability and desire to understand and clearly communicate technical features and benefits related to the brands.
  • Exhibit understanding of the product commercialization process and documentation and information sharing needs and protocols.
  • Must be an active listener, a critical thinker and a problem solver.
  • Must be able to work well on cross-functional teams including Operations, Finance, Sales, Research & Development, Customer Service, etc.
  • Strong communication skills including ability to deliver professional written and oral presentations.
  • Exceptional organizational and project management skills.
  • Travel is approximately 5% annually for customer presentations, trade shows, etc.

Meet Some of Rust-Oleum's Employees

Ryan M.

Material Handler

Ryan oversees the product receiving, warehouse picking, and final shipping of Rust-Oleum goods—while also fielding phone calls and emails with questions from customers and internal departments.

Noor A.

Communications Specialist

Noor helps craft communications to ensure that everyone in the company—both domestically and globally—is aware of Rust-Oleum's mission statement and are notified of any updates and company events.


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