Associate Brand Manager, Cleaners

Summary: Execute the marketing activities for the product category/brand within the Cleaners platform. Execute long and short-term strategies, marketing plans, new products, and packaging that will drive revenue, share and profit growth for the company.

Essential Duties & Responsibilities:

  • Support the Director with the development and implementation of brand strategy; assist on specific tasks relating to the day-to-day operation of assigned brands.
  • Develop situation analysis on market and competitive activity including implications and recommendations.
  • Lead and/or support new product development process from ideation to launch; lead and/or support new product commercialization team.
  • Help coordinate consumer insights and new product ideation.
  • Support key meeting deliverables for customer line-reviews and internal sales presentations.
  • Execute packaging initiatives including graphic and structural design.
  • Support development of consumer communications and trade marketing elements including advertising, public relations, brochures, in-store POP, etc.
  • Track and monitor brand performance, including POS reports, profitability, distribution, and consumer feedback.
  • Support product education within the organization, including developing webinars, sell stories, and product knowledge sessions.

Required Skills

  • Four-year Marketing degree.
  • 3+ years of brand/product management experience in consumer packaged goods industry.
  • New product development experience strongly preferred.
  • While not required, candidates with a background in Cleaners and/or grocery will be preferred.
  • Exhibit understanding of retail, independent paint/hardware and distribution business models.
  • Demonstrate working knowledge of DIY and professional end-user product requirements and buying patterns. DIY or related experience preferred.
  • Ability and desire to understand and clearly communicate technical features and benefits related to the brands.
  • Exhibit understanding of the product commercialization process and documentation and information sharing needs and protocols.
  • Must be an active listener, a critical thinker and a problem solver.
  • Must be able to work well on cross-functional teams including Operations, Finance, Sales, Research & Development, Customer Service, etc.
  • Strong communication skills including ability to deliver professional written and oral presentations.
  • Exceptional organizational and project management skills.
  • Travel is approximately 5% annually for customer presentations, trade shows, etc.

Meet Some of Rust-Oleum's Employees

Ryan M.

Material Handler

Ryan oversees the product receiving, warehouse picking, and final shipping of Rust-Oleum goods—while also fielding phone calls and emails with questions from customers and internal departments.

Noor A.

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Noor helps craft communications to ensure that everyone in the company—both domestically and globally—is aware of Rust-Oleum's mission statement and are notified of any updates and company events.

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