Healthcare Industry Product Marketing Director

Company; RingCentral

Title: Healthcare Industry Product Marketing Director
Location: Belmont, CA

Department: Solutions Marketing

Job Description:

RingCentral is looking for a dynamic Healthcare Industry Product Marketing Director who will be responsible for leading go-to-market execution for RingCentral’s solutions for the Healthcare industry.  This experienced individual will drive the definition, and delivery of our go-to-market strategy, messaging, content, activities and marketing campaigns in the Healthcare space.  This role requires the alignment of industry solutions messaging and positioning across the entire go-to-market approach, from themes, campaigns and programs, and considering all our routes to market.  Deep Healthcare industry go-to-market knowledge, combined with a strong understanding of cloud and/or SaaS businesses including experience with communications platforms is a plus. 

 

This industry and product marketing role is highly visible and cross-functional, requiring regular communication with RingCentral leadership, product management, and sales.  Successful candidates will be experienced product marketers who roll up their sleeves, have a ‘can do’ attitude while working with dynamic teams in a fast-paced, cross-functional environment.  This position will require work out of the Belmont, CA headquarters office.

 

Responsibilities:

 

  • Develop a market-winning Healthcare go-to-market strategy and marketing plans necessary to meet company goals
  • Collaborate with Sales, Sales Enablement, Industry Principals, Marketing, Product, Channel, ISV and Carrier teams
  • Provide broad Industry and targeted Sub-Industry messaging and positioning
  • Lead cross-channel marketing campaigns to extend growth in the Healthcare market
  • Execute integrated Themes, Campaigns, and Programs that drive awareness and pipeline through innovative and results-oriented tactics, including PR/AR/Influencer strategies, compelling and fresh content, data-driven digital investments, ABM campaigns, smart use of field marketing, amazing customer case studies, and innovative thought leadership programs
  • Enable sales and channel teams on Healthcare industry solutions, as well as on best practices and sales plays
  • Proven ability to create crisp, executive-level presentations, synthesizing actionable recommendations from quantitative and qualitative data
  • Develop appropriate sales and partner training materials, collateral, and pricing guides

 

 

Qualifications & Skills:

 

  • Bachelor's degree and 8 years of marketing experience
  • Proven success developing and executing go-to-market plans for SaaS or cloud services in the Healthcare market
  • Experience in leading cross-functional teams
  • Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data
  • Self-motivated and driven individual skilled at both planning and hands-on execution
  • Excellent written, verbal, and presentation skills

Tier6


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