AVP/Sr. Director, Growth Lifecycle Marketing

    • Belmont, CA

AVP/Sr. Director, Growth Lifecycle Marketing
Job type: Full-time
Location: Belmont
Department: Marketing

Job Description:

RingCentral is growing rapidly as businesses of all sizes discover the value of delivering a cloud-based unified communication and collaboration experience to their customers and colleagues. We’ve established a leadership position as recognized in the 2019 Gartner Magic Quadrant for Unified Communications as a Service (UCaaS) worldwide and are accelerating the rollout of our multi-product portfolio.

To expand the addressable market for these industry-leading products, we are adding an experienced viral growth expert to ramp our freemum programs. In this role, you will work cross-functionally across Product Marketing, Product Management, Marketing, and Sales to bring compelling offers to market and drive them to scale. 

You must be able to connect the dots from a handful of signups within a company, to a workgroup with increasing adoption, to an enterprise-wide sale.

You must be comfortable performing a wide variety of tasks and working with multiple systems, teams and KPIs in a fast-paced environment. We need a strategist who is not afraid to roll up their sleeves and do what it takes to get the job done.

What you get to do in this role:

  • Research, analyze, and specify compelling freemium offers across the RingCentral product portfolio.
  • Scope, design, and develop viral growth programs leveraging existing customer experiences and product usage to maximize signups.
  • Launch and execute multi-channel marketing programs that accelerate growth through advertising, social, and PR.
  • Partner with Product Management to develop, launch, and refine the right products to solve key customer problems and drive company growth.
  • Partner with Product Marketing to drive synergy with broader GTM strategies and motions.
  • Partner with Marketing on campaigns to maximize market awareness, account penetration, and usage.
  • Partner with Upsell and Sales to identify and pursue timely cross-sell and upsell initiatives.
  • Partner with Analytics to measure effectiveness and adjust campaign tactics as needed.
  • Communicate, educate, and update program health to inform key executives and stakeholders on results, plans, and strategies.
  • Build a team of cross functional freemium experts to support the companies freemium efforts
  • Stand up the right tools and processes required to automate and improve the output of the team


The following qualifications and skills required:

  • Bachelor’s degree, Master’s preferred
  • 10+ years of digital Product Marketing or Product Management experience at a strategic-level
  • Ability to scale cloud/SaaS products and solutions targeting business customers
  • Success in leveraging freemium, viral, and/or bottom’s up growth strategies
  • Presence to  present strategies and results to C-level audiences
  • Ability to work in a cross-functional role and direct the focus of projects outside your immediate reporting structure
  • Experience acting as a liaison between marketing, product, and sales teams
  • Strong writing and verbal communication skills
  • Excellent attention to detail and strong organizational skills 
  • Goals and results driven. The numbers will speak for themselves

RingCentral is headquartered in Belmont, California, and has offices around the world.

RingCentral is an EEOC employer.

RingCentral is a cloud-based communication platform that allows people to be productive from anywhere in the world.

RingCentral Company Image

Back to top