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Rescale

Director of Marketing Operations

Remote
Rescale is high performance computing built for the cloud. We empower engineers while giving IT security and control. From supersonic jets to personalized medicine, industry leaders are bringing new product innovations to market with unprecedented speed and efficiency. Rescale is a cloud platform delivering intelligent full-stack automation and performance optimization. IT leaders use Rescale to deliver HPC-as-a-Service with a secure control plane to deliver any application, on any architecture, at any scale on their cloud of choice.

We are seeking a Director of Marketing Operations to join our team! Candidates for this role should have experience managing a marketing tech stack, optimizing the lead lifecycle and all related processes, enabling all users of these technologies, and reporting on global marketing activities.

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This person will own our marketing automation platform, Marketo, including platform administration, operational programs, database health, and integrations, especially with Salesforce. As the Rescale Marketing tech stack grows, this person will be responsible for collecting requirements, evaluating vendors and integrating new tools, such as platforms for webinars, website chat, etc.

The Director of Marketing Operations is ultimately responsible for making sure our tools work properly to support our demand generation, customer marketing, partner marketing, brand and content marketing activity. In conjunction, this role will be the “source of truth” owner for all marketing metrics, and in that regard will be a critical strategic partner for our global Operations function. 

We are a small, scrappy global team who need to work fast and collaborate tightly with Sales, BDR, Operations, Finance and Exec teams. To this end, this role will need to define, monitor and refine our campaign operations processes within the tech stack to ensure quality and consistency, as well as manage and optimize our lead to opportunity workflows. This includes lead scoring and routing, campaign creation, and inbound marketing channels, and help ensure a smooth handoff of leads to business development by improving funnel alignment, alerts and SLAs.

At Rescale, this means you will:

  • Own and manage the full marketing technology stack across implementation, integration, administration, and reporting.
  • Own global marketing reporting throughout the full sales funnel, across demand generation, partner marketing, digital and ABM. This includes development of consistent dashboards (global & regional) and regular KPI reporting (weekly, monthly, quarterly).
  • Enable data-driven decisions based on marketing and company KPIs.
  • Work hand-in-hand with the operations and sales development teams to manage and update lead processes and optimize the sales funnel.
  • Manage data clean-up and augmentation efforts to ensure campaign effectiveness and accurate business metrics.
  • Monitor service level agreements (SLAs) and conversion rates across the funnel, covering Marketing, Business Development and Sales teams and identify areas that need attention or opportunities for growth.
  • Manage the documentation, onboarding, and training of global marketing team members to ensure successful use of marketing software and tooling.
  • Support the greater marketing team with campaign template creation and own quality control and testing across all activities.
  • Consistently refine our scoring model based on business input.
  • Define, document and implement scalable program processes.

What we're looking for:

  • 5+ years experience in marketing operations -- substantial experience with marketing automation tools (Marketo is a huge plus).
  • Expert with Marketing Automation programming and smart campaigns.
  • Experience creating Salesforce campaigns, views, reports, dashboards.
  • Experience with system administration of marketing functions in Salesforce.com – comfortable with technical conversations with sales ops around Salesforce workflows, objects, and triggers
  • Experience managing Marketo’s Salesforce integration.
  • Experience using business Intelligence tools like Domo, Tableau, Google Analytics, etc.
  • Highly resourceful, self-motivated with a strong sense of ownership in areas of responsibility.
  • Obsessed with the details.
  • Skilled in organizing and prioritizing competing time demands.
  • Excellent verbal and written communication skills.

Diversity, equity, inclusion and belonging are fundamental to our success. We strive to be a workplace where we:

  • Welcome ALL and ALL are welcome.
  • Show up with our whole selves or whichever parts of ourselves we’re comfortable sharing, and be ready to see the same in others. 
  • Be ready to learn, unlearn, and learn again. 
  • Respect others and their opinions. We practice empathy in the way we interact with each other and celebrate uniqueness as a team. 
  • Seek to understand - ask more questions than one makes statements.
  • Provide safety from judgment and preserve a collaborative environment.

About your team at Rescale and who you will work with:

The salary for this position, which depends on prior work experience and our assessment of your demonstrated fit for the role, will likely be between $170,000 - $209,000 for California and NYC metro applicants and between $150,000 - $180,000 for all other regions/cities.

Rescale is an equal opportunities employer and welcomes applications from all qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. As part of our standard hiring process for new employees, employment with Rescale will be contingent upon successful completion of a comprehensive background check.  

#LI-Remote
Job ID: 3577ab13-e382-4287-9076-8c5f4a4f9eca
Employment Type: Other

This job is no longer available.

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