Director of Demand Generation
- San Francisco, CA
Are you deeply creative, motivated by creating impact, and are an amazing story-teller? Most of all, would you get excited at the idea of disrupting a massive, sleepy market? If so, you would be a great Director of Demand Generation at Rescale!
There is no lack of amazing stories to tell here: we help companies create rocket ships, supersonic airplanes, the next major drug discovery. Rescale is driving the charge to move the $40B high performance computing market (HPC) to the cloud.
Rescale is the only multi-cloud HPC company that can manage these large enterprise workloads. Imagine prospecting into every major enterprise with an engineering staff. Modern companies design and simulate in software, but don’t know yet it’s possible in the cloud. That’s where your job comes in: help them realize it’s finally possible!
Our customers range from disruptive and innovative startups to top global automotive manufacturers. You can help build the high performance infrastructure that the world’s top scientists and engineers use to change the world--literally.
In this role, you will be responsible for the following:
- Help the world realize high performance computing in the cloud is finally here.
- Spearhead the overall demand generation strategy for Rescale with enterprise prospects and customers.
- Work closely with sales to build the Rescale target account list and ideal customer profile using data-driven insights
- Develop a tiered ABM program, defining entitlements and sequence of touches across sales and marketing channels
- Orchestrate the execution of the ABM program plan, with highly personalized activities developed with sales to marketing-led activities spearheaded by the demand gen team
- Build creative campaigns and the distribution engine to drive inbound, organic, earned, and paid customer acquisition.
- Work collaboratively across marketing, sales, and BDR teams, as well as partner organizations that touch the world’s ing cloud service providers.
- Define and tune metrics to support the company’s overall objectives and track progress.
- Spearhead and influence a team of motivated high performing demand generation professionals.
Key qualifications include:
- BSc/BA in Marketing, Communications, Business Administration, or related field. Master’s preferred.
- 5-10 years of marketing experience, ideally in a pipeline generation role.
- Experience in a fast-paced, hyper-growth startup environment.
- Expertise with HubSpot/Marketo, Salesforce, Analytics tools and Google Adwords.
- Expertise in demand generation, SEO/SEM, social media, and digital marketing.
- Expertise in both traditional enterprise sales process and SaaS sales models ideal.
Rescale is an Affirmative Action, Equal Opportunity Employer. As part of our standard hiring process for new employees, employment with Rescale will be contingent upon successful completion of a comprehensive background check.
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