Paid Social Digital Marketing Manager

Why Work at Reputation?

• We are an innovation engine with 31 technology patents, ranked in the top three of all competitors.
• Our customer-centric focus has led to a nearly 200% revenue growth from 2016 to 2019.
• The platform is used by three of the top five automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.
• We've raised over $117 million in funding from the same A-list venture capital firms that backed Google, Microsoft, and Intuit.
• Our executive management team is diverse and committed to building a performance-based culture where excellence is rewarded and careers are developed.
• Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.

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Job Summary:

Reporting to the Sr. Manager Digital and Social Content Strategy, this role is responsible for implementing our paid social media strategy via native platforms (primarily Facebook, Instagram, and LinkedIn). Primary responsibilities of the position include set-up of campaigns within platforms, collaborating with our internal marketing operations team on paid social reporting and analysis, and daily monitoring of campaign spend and performance for possible optimizations. 

The role would also include organic social publishing under the direction of the Sr. Manager Digital and Social Content Strategy, as well as social listening for the company. The Social Media Planner/Specialist would be a key member of the Demand Generation/Digital Marketing team and relied upon to execute paid social campaigns crucial to meeting our marketing pipeline goals. 

Responsibilities: 

• Work directly with the Demand Generation team to coordinate campaign planning and execute our paid social strategy to acquire new customers and develop scalable advertising programs.

• Execute and optimize paid social media campaigns across several social platforms that are specific to our key industry verticals and products. 

• Responsible for daily monitoring and optimization of paid social campaigns including adjusting budgets, recommending new creative, and adjusting targeting based on performance goals and KPIs. 

• Partner closely with cross-functional teams including Demand Generation, Brand, Product, and Creative to execute full-funnel campaigns in support of awareness, consideration, conversion, and pipeline.

• Proactively analyze performance trends in order to identify, communicate, and execute on digital marketing performance opportunities across platforms, audiences, and creative.

• Develop A/B testing plans to maximize investment value and traffic and share insights with the whole Marketing team.

• Understand how all digital channels work together and make recommendations on how to use content to drive conversion-based results.

• Additional duties as assigned.

Qualifications:

• Minimum 3 years experience in paid social marketing at an agency or in-house building and executing performance-based paid social campaigns.

• Must be able to provide on-the-job examples of paid social campaign implementation experience across key social media platforms. 

• Experience providing paid social campaign management, reporting, and analysis. 

• Experience using social media publishing and social listening platforms. 

• Bachelor's degree in Marketing, Communications, or a related field is highly preferred.

• A performance-based, results-focused individual who is driven to help take our paid social campaigns to the next level. 

• A highly responsible marketing professional who is self-motivated and takes initiative to recommend proactive improvements.

• A collaborative team player, who can work closely with others (either remote or in-person) to achieve shared demand generation/lead generation goals.  

• Someone who thrives in a fast-paced environment that can act quickly and adapt to changes.