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Reputation.com

Director, Digital Marketing

Phoenix, AZ

Why Work at Reputation?

  • We are an innovation engine with 31 technology patents, ranked in the top three of all competitors.
  • Our customer-centric focus has led to a nearly 200% revenue growth from 2016 to 2019.
  • The platform is used by three of the top five automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.
  • We've raised over $117 million in funding from the same A-list venture capital firms that backed Google, Microsoft, and Intuit.
  • Our executive management team is diverse and committed to building a performance-based culture where excellence is rewarded and careers are developed.
  • Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.

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Job Summary:

Reporting to the Sr. Director Digital Marketing Programs, this role is responsible for implementing our digital media strategy via paid channels such as Google paid search, digital display, YouTube, and any other digital campaigns. Primary responsibilities of the position include set-up of digital campaigns within platforms, collaborating with our internal marketing operations team on digital reporting and analysis, and daily monitoring of campaign spend and performance for possible optimizations. This position would be a key member of the Demand Generation/Digital Marketing team and relied upon to execute campaigns crucial to meet our marketing pipeline goals. 

Responsibilities:

  • Work directly with the Demand Generation Marketing team to coordinate campaign planning and execute a digital strategy to acquire new customers and develop scalable advertising programs.

  • Create and optimize paid media campaigns across programmatic and native platforms, with a focus on programmatic display, video, and search.

  • Responsible for daily execution of targeting tactics including bid adjustment, budget management, and audience management across multiple different campaign goals and KPIs.

  • Partner closely with cross-functional teams including Demand Generation, Brand, Product, and Creative to execute full-funnel campaigns in support of awareness, consideration, conversion, and pipeline.

  • Proactively analyze performance trends in order to identify, communicate, and execute on digital marketing performance opportunities across platforms, audiences, and creative.

  • Develop A/B testing plans to maximize investment value and traffic and share insights with the whole Marketing team.

  • Understand how all digital channels work together and make recommendations on how to use content to drive conversion-based results.

  • Additional duties as assigned.

Qualifications:

  • Minimum 3 years experience in digital marketing at an agency or in-house building and executing performance-based digital campaigns.

  • Digital account-based marketing (ABM) specific experience. 

  • Must be able to provide on-the-job examples of campaign implementation experience across all key digital platforms. 

  • Experience providing paid digital campaign management, reporting, and analysis. 

  • Bachelor's degree in Marketing, Communications, or a related field is highly preferred.

  • A performance-based, results-focused individual who is driven to help take our digital campaigns to the next level. 

  • A highly responsible marketing professional who is self-motivated and takes initiative to recommend proactive improvements.

  • A collaborative team player, who can work closely with others (either remote or in-person) to achieve shared demand generation/lead generation goals.  

  • Someone who thrives in a fast-paced environment that can act quickly and adapt to changes.

More on Reputation:

The majority of consumers — 90% — say online reviews influence their purchasing decisions. Yet marketing departments are at the mercy of third-party algorithms they don't control, and no amount of marketing spend can offset the negative impact of a weak online reputation.

Our Reputation Score, much like the consumer FICO score, is an indispensable index for every business, and the accurate measure of how a company can get found, get chosen and get better. Global companies across industries such as Healthcare, Automotive, Retail Services, Property Management, Financial Services, Storage, and more use our platform to:

  • Monitor, request and respond to online reviews
  • Improve star ratings and search result rankings
  • Audit and maintain business listings and location directories across the web
  • Manage social media engagement and advertising
  • Make operational changes to improve customer experience
  • Maximize customer retention and revenue

Reputation is a World Economic Forum Global Growth Company funded by top-tier venture capital firms such as Kleiner Perkins, Bessemer Venture Partners, Ascension Ventures, August Capital, Heritage Group, and Icon Ventures.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants only - No 3rd party agency candidates.

Job ID: ca1dbebbdc3c0cc479fe0fd9485130d17009bf8281bdb1a3cf8b3a1640d3a3bf
Employment Type: Other