(Senior) Manager, Social Strategy & Community Management, Classics Reebok

Purpose & Overall Relevance for the Organisation:

  • To build Reebok THE Fitness Brand in China and be promoter of Reebok brand love
  • To drive ongoing consumer engagement through the management of community activity across all relevant digital channels and platforms.
  • To deliver value to our communities through engaging content delivered via our social media platforms, and leverage these platforms to create great relationships with our consumers.

Key Responsibilities:

  • Own the publishing, moderation and ongoing engagement to relevant social platforms, in alignment with the global social media standards and guidelines
  • Follow the global launch plans around key stories and content for the brand digital platforms – provide input to global team on local / regional adjustments needed
  • Engage the community actively and responsively, both in relevant outside communities and existing own channels – monitor consumer conversation in real time (reacting to queries, resolving negative experiences and identifying areas relevant for further brand engagement and enhancement)
  • Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology
  • Seek out and participate in relevant category conversations that are happening in the social media space – flag for opportunities for further engagement and interaction
  • Follow and manage the editorial calendar of the category and ensure a seamless long-term consumer journey across all channels
  • Curate the markets' content for relevant category to ensure all deliverables are of the highest quality
  • Copywriting of global posts and coordination with PR and Campaign Leads for campaign maximization
  • Build outreach initiatives to strengthen the brand personality and voice within the industry
  • Think entrepreneurially and create stories that can live beyond owned social properties and feed other disciplines (i.e., PR)
  • Analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns
  • Attend regular category team meetings to share analytics, sentiment and conversation report

Key Relationships:

Advertising, Public Relations, POS

Knowledge, Skills and Abilities:

  • Good interpersonal/communication skills
  • Excellent copywriting skills
  • Exposure to marketing campaign development and execution
  • Experience as an interactive strategist, community manager or directly related experience
  • Ability to manage the implementation of a strategic campaign within the social media space
  • Understanding of social media moderation and conversation analysis
  • Natural story-teller and visual communicator
  • In depth understanding and experience of the digital landscape and all social media channels
  • Working knowledge of development languages (e.g. HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms and digital channels
  • Organisational skills
  • Negotiation skills
  • Outlook: advanced
  • PowerPoint: advanced
  • English: fluent

Requisite Education and Experience / Minimum Qualifications:

  • University degree required
  • Advanced degree desired
  • 5 years industry experience

Meet Some of Reebok's Employees

Andi A.

Apparel Designer

From materials to use to how to cut and sew them, Andi creates the fitness clothing worn by elite athletes and Reebok's consumers—on the court, in the gym, and on the go.

Ben B.

Senior Manager, Global Social Media

Ben connects with Reebok's consumers and fitness enthusiasts everyday through multiple social media platforms—motivating them to be their best with engaging content.

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