Senior Manager, Sales and Operations Process Driver, SEAPAC

Ensure brand sustainability by integrating, tracking and executing a consumer driven end-to-end Go-to-Market (GTM) approach


  • Manage and communicate the GTM process, key meetings and milestones
  • Act as liaison between product marketing, all other marketing functions (e.g. Retail, Sports Marketing, Communication) and Operations to implement integrated GTM strategies
  • Lead the integrated GTM process linking the Area with the Region through aligning strategy and milestones with all functional groups
  • Continuous improvement of end-to-end business planning through cross-functional alignment on range targeting, forecasting, reporting and analysis
  • Lead and steer the ranging processes, including calendars, SKU efficiency, article classifications, go-in-margins, volume forecasts, range overlaps and marketing planning
  • Assist in the preparation of the seasonal business model architecture, range and margin targets and SKU plans
  • Improve utilisation of ranging systems and reporting by acting as business champion including user training for relevant IT applications, in particular RMA, DMT and BI Foundation.


  • Establish seamless ranging and GTM calendars for the Area teams and the subsidiaries
  • Manage, direct and ensure transparency of all agreed targets and KPI's
  • Ensure timely and quality handover of seasonal GTM packages to country GTM and sales teams
  • Develop and communicate guidelines and policies on range related topics for inline wholesale and own retail regarding carry overs, SMU's and product lifecycle management
  • Assist in implementation and communication of new business models, e.g. continuous replenishment of Essentials (Evergreen business model) and improvement in Area pooling model
  • Review the markets' customer channel segmentation on a periodic basis to ensure ranges/products are assigned to the most appropriate distribution channels

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