Senior Manager Marketing Operations

PURPOSE:

  • Drive operational process excellence across all active seasons for nominated BU/function(s).
  • Define and implement end-to-end marketing business processes and milestone calendars in accordance with strategic direction for the Reebok brand.
  • Drive for stakeholder satisfaction as well as a positive brand image and corporate profitability.

GENERIC DISCIPLINES:

  • HORIZONTAL ROLE (PROCESS & MILESTONE HUB): end-to-end marketing business process and milestone (e.g. strategy sign-off, concept sign-off, concept review 1 and 2, virtual hand-over, …) management encompassing strategy & planning, creative direction, product management, innovation, design, product operations, concept-to-consumer, brand management, as well as markets defining seasonal guardrails for all marketing bodies. (30% of workload)
  • VERTICAL ROLE (FUNCTIONAL SPOKE): process and milestone management for nominated business area (e.g. Business Unit or Function(s)). (40% of workload) => most likely BU Training
  • CREATION CENTRE (HORIZONTAL) SPOKE: process and milestone management for nominated local Creation Center. (10% of workload) => most likely Creation Center Shanghai and Barcelona
  • PRODUCT DIVISION (FUNCTIONAL) SPOKE: management of product division specific marketing processes and deadlines for nominated product division. (10% of workload) => most likely Apparel and Accessories
  • EVENT MANAGEMENT (HORIZONTAL): support event organization (GMM/GBC, RIE, Sample Sale). (10% of workload)

Key Responsibilities:

HUB specific:

  • Manage cross-functional alignment of marketing processes / roles & responsibility for strategy & planning, creative direction, product marketing, innovation, design, product operations, concept-to-consumer, brand management, as well as markets.
  • Drive alignment of Marketing milestone calendar and overarching process globally/ locally/ cross-functionally including process/ system integration.
  • Drive business assignments / projects to completion and stakeholder acceptance.
  • Manage milestone relevant timelines & communication for product division specific processes & systems maintenance.
  • Manage/ drive all prototype sample processes including logistics for respective milestones.

SPOKE specific:

  • Drive/steer management of marketing milestone calendar from Strategy through to Market Sell-in within nominated BU/function(s).
  • Influence milestone owners to effectively organize/ execute major milestone meetings following the seasonal marketing process framework for nominated BU/function(s).
  • Drive for operational excellence within nominated BU/function(s) supporting them to achieve business targets such as Product Readiness, Product Efficiency, Margins.
  • Drive an effective working relationship within nominated BU/function(s) resulting in positive feedback on MOPS and Business Solutions as delivering value.

Overarching:

  • Contribute to the development and maintenance of the Performance Culture within Marketing Operations and Business Solutions team as well as nominated BU and / or function(s).
  • Stakeholder Management: build productive relationships with defined stakeholders and peers. Run regular update meetings with superior and stakeholders.

Key Relationships:

Focus depending on specific role, but end-to-end business process contains the following collaboration scheme:

FUNCTIONAL

  • All Marketing functions across Reebok brand: to align on overall marketing business process and milestones
  • Business Units (most likely BU Training): to drive for operational excellence within overall marketing process framework
  • Product Operations: to provide and align on seasonal marketing process framework
  • BU Finance: to drive for operational excellence within overall marketing process framework
  • Marketing Operations adidas brand: to align marketing process framework across brands and striving for similar if not same procedures

HIERARCHICAL

  • All Management levels (including senior executives).

GEOGRAPHICAL

  • Global
  • Creation Centers
  • Markets

Knowledge, Skills & Abilities:

  • Excellent business process management skills.
  • Excellent project management and change management skills.
  • Ability to structure and visualize sophisticated subjects.
  • Ability to effectively & efficiently transform theoretical plans into tangible results.
  • Strong end-to-end/ solution oriented understanding.
  • Collaborative mind-set / proven team player.
  • Strong cross-functional/ cross-brand mind-set.
  • Strong influencing skills.
  • Strong communication skills.
  • Strong presentation skills.
  • Proactive evolution oriented mind-set.

Language skills:

  • English: fluent
  • Another language advantageous

IT skills:

  • Outlook: Advanced
  • Word: Basic
  • Excel: Advanced
  • PowerPoint: Advanced
  • Product Lifecycle Management Systems: Advanced

Requisite Education and Experience / Minimum Qualifications:

  • University degree or equivalent education required.
  • Minimum 8 years of experience in related job or job function.

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