Senior Brand Activation Manager - Reebok

Purpose & Overall Relevance for the Organization:

Create, build and execute Western Europe (WE) Account Marketing and Activation Plans for European Key Accounts that deliver significant business growth and improvement in our Brand Health

Key Responsibilities:

  • Define and aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
  • Execute with excellence, the seasonal 'Account Marketing Calendar' to ensure that Reebok wins at the point of purchase by category, in key doors against the agreed Key Performance Indicators.
  • Create, deliver and execute the EKA (European Key Accounts) activation strategy and roadmap
  • In each fascia and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
  • Secure the highest share of space, within key destination doors and locations
  • Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
  • Measure the effectiveness of the account activation plans' ensuring execution with excellence visually and via sell out
  • Accountable and manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process
  • Understand product, customer and consumer needs from the European markets and all channels
  • Be the "consumer activation" point of contact both internally and externally
  • Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to in-store deployment
  • Closely co-operate with WE / Global Brand teams (most importantly Global creation team and Business Units) to secure a best practice level of implementation of global strategy
  • Conduct relevant reporting activities to measure the efficiency and commercial success
  • Manage budgets and costs within agreed measures
  • Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
  • Accountable and responsible for the visibility to all markets of EKA brand activation to relevant country and global teams through process management and communication process
  • Lead and develop direct reports

Key Relationships:

  • EKA sales teams
  • EKA Merchandising Team
  • WE Brand Activation Team
  • Global / WE Category Teams, Business Units
  • Western European Market Functions: Range Architecture, SCM, EKA, Finance/ Demand Planning, Business Development
  • CoE Retail, Wholesale and eCommerce
  • MFC Brand Activation Teams

Knowledge, Skills and Abilities:

  • High professional maturity
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact based decisions
  • Strong analytical skills
  • Structured, organized and process orientated
  • Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
  • Ability to work effectively within a team environment and under pressure
  • Intermediate to advanced skills in MS Office
  • Fluent in English

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
  • Account Marketing / Sales / Communications / Retail experience
  • Large key account management experience
  • People management experience

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