Media Manager

Purpose:

Reporting to the Director of Global Media, the Media Manager will help lead the global media strategy development and US media planning and activation for the Running and Training Business Units. You will be the paid media expert and consumer advocate working with an integrated marketing team that is responsible for the strategic "go to market" plan(s) across Paid, Owned, and Earned channels. You have a strong knowledge of paid media but a stronger POV on how it fits into the broader context with understanding of the consumer and critical insights fuelling your perspective. You are a self-starter and results-oriented collaborator who can work closely with cross functional teams towards a unified goal.

Key Accountabilities:

  • Develop and drive the global media strategy and US plans and execution for our Running and Training BUs
  • Promote continuous innovation through identification of key media trends and insights, and optimizing spend and performance based on the insights aligned to business priorities
  • Work closely with the CRM team to leverage 1st party data to better inform and drive more targeted and effective media efforts
  • Partner with your internal analytics and agency counterparts, help drive the measurement approach for each initiative; help analyze and provide ongoing performance read out to the broader team, leverage learnings and insights to continually improve marketing efforts
  • Establish and maintain scalable processes that ensure best practices in campaign management
  • Maintain understanding of the media landscape and platforms
  • Create clear and actionable briefs for agency on upcoming campaigns
  • Collaborate with agency on campaign media recommendations
  • Manage media budget distribution and maintain tracking
  • Meet weekly with agency about media campaign performance and optimizations
  • Monitor activity from competitors and best in class brands and retailers

Knowledge Skills and Abilities:

  • Strong knowledge and passion for digital marketing and innovative technologies that are changing consumer behavior (e.g. smartphones, social networks, apps, blogs etc.)
  • Strong analytical thinker; able to interpret data and translate it into actionable changes
  • Excellent communication skills, both written and verbal, with close attention to quality and detail
  • Creative, entrepreneurial, not afraid to take risks
  • Relationship builder and cross functional collaborator
  • Flexible and thrives in a fast-paced, constantly shifting environment
  • Good judgement with ability to balance immediate business needs/opportunities with longer term vision
  • Strong organizational skills able to effectively manage multiple people and projects with tight deadlines

Minimum Qualifications:

  • Required 5+ agency or media buying experience required
  • 3+ years' digital media experience, with expertise in two or more of the following areas: Paid Social, Programmatic, SEM, Mobile
  • Completion of BS/BA degree required
  • B2C experience required; eCommerce experience desired
  • Proven track record collaborating and building effective, integrated plans with cross functional teams
  • Technical expertise with experience in media tracking/trafficking, platform management (e.g. DMP), first party data integrations
  • Experience working in an international company a plus

In the fall of 2017, the Reebok brand is moving its headquarters to a 220,000 square-foot section of the Innovation and Design Building in Boston's Seaport District. The move will bring community fitness to a next generation design and innovation space; the all new workplace will foster a vibrant collaborative culture and will allow the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters will be equipped with an extensive employee fitness center and a public retail store.


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