Global Brand Strategy, Senior Director

We are seeking a Senior Director, Global Brand Strategy, who will be responsible for developing the brand strategy to help drive successful global growth of the Reebok brand. He/she, with the support of a team of category brand strategists, will lead and oversee the strategy creation process and guard the strategy execution through monitoring of SBPs, deadlines, milestones, and commitments.


  • Owns the seasonal strategy creation process for the Brand
  • Drives the effective strategic planning process and provides tools and thought-leadership to improve marketing across the organization
  • Set brand priorities and drive horizontal strategies where appropriate
  • Oversees the shaping and development of business unit strategies
  • Ensures that BUs and horizontal functions plan for and execute effectively against their business strategies and operating targets
  • Assumes responsibility for the portfolio of initiatives and activities within the brand organization by driving focus and ensuring priority topics are followed up on

Knowledge Skills and Abilities:

  • Strategic, ‘Big Picture’ and conceptual thinker
  • Is ‘Consumer Obsessed’ – identifies emerging niches concepts and strategic opportunities for the company
  • Lives, Shows, Coaches – establishes a collaborative culture for enduring partnerships
  • Team Leadership: view of individuals, delegation approach, results management
  • Commercially astute and profit-driven
  • Strong attention to detail, results focused
  • Ability to steer multiple stakeholders within the organization
  • Strong negotiating and influencing skills
  • Strong interpersonal and communications skills
  • The ability to work independently and be flexible to changing priorities in a fast-paced environment.


  • Bachelor’s degree in Business Management, administration or any other related field (MBA/Master’s degree preferred)
  • 10+ years of experience managing consulting, strategic planning, consumer goods, business development or related fields with strong brand equity, international exposure, wholesale and retail channels.
  • Strong passion for and knowledge of organizational processes / capabilities and organizational development
  • Exceptional team player with the confidence & integrity to earn internal & external confidence quickly
  • International and multicultural work experience a plus
  • Proven analytical problem solving skills and prior experience with advanced data analysis.
  • Proven track record of removing barriers to impact and strong delivery skills against deadlines
  • Language fluency (written and verbal) in business English
  • Experience with a matrix organization where influence must replace control
  • Strong MS Office skills (Word, Excel, PowerPoint)


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