Marketing Coordinator

Marketing Coordinator

Are you aspiring to become a marketing expert and gain experience across several marketing disciplines?  The marketing coordinator at ReadyTalk will join our team to support various activities around demand generation, content creation and in-person and online events.  The ideal candidate for this position will have hands-on experience in managing a webinar series, excellent writing skills, especially when it comes to grabbing the reader’s short attention span, technical proficiency to quickly learn new software tools, and a major attention to detail.

This role reports to the Director of Product & Marketing and will work closely with our internal teams to ensure we are creating and executing marketing campaigns with maximum success.

Requirements:

  • Bachelor's degree in communications, marketing, advertising or business
  • 2-3 years of working experience in a marketing, advertising or creative oriented role

 

Job Duties:
Manage webinar series

  • Develop and successfully execute webinar strategy
  • Create all emails, landing page, copy and design
  • Create social posts, website promotional content and blog posts
  • Identify and coordinate experts to speak on different webinar topics
  • Manage & moderate partner webinar series

Support marketing communication and outbound marketing activities

  • Assist with creative writing, proofreading and editing tasks
  • Edit and create content for sales demo & customer account review decks
    • Build and edit prospecting segment lists as needed
  • Support product launches
  • Assist with customer advocacy & sales enablement activities

Manage tradeshow and event logistics

  • Planning and executing in-person events which may include national tradeshows, field marketing or customer events
  • Responsible for developing and delivering creative messaging throughout tradeshow campaigns to drive new MQLs (everything from developing targeted lists, written content, booth themes, messaging at the show and  strategic follow-up and reporting)
  • Manage event timelines and show logistics
  • Plan and execute event-related marketing campaigns from start to finish, effectively generating and nurturing leads to develop a qualified sales pipeline

 Technical Skills

  • Excellent communication skills - both written and oral
  • Experience working in a webinar technology & Marketo is a big plus
  • Ability to write B2B marketing email copy and set up lead nurturing programs
  • HTML/CSS skills & design skills (i.e. photoshop, illustrator, InDesign) a big plus
  • Strong organizational skills and ability to meet deadlines in a fast-paced environment


AA/EOE
M/F/D/V
Drug-free Workplace

PGi participates in E-Verify. To learn more, please visit : http://www.uscis.gov/


Meet Some of ReadyTalk, a PGi Company's Employees

Tim M.

Product Manager, Operations

Tim's focus is on developing easy-to-use technology that provides a space for spontaneous collaboration and allows ReadyTalk customers and co-workers to work wherever, whenever, and from whatever device they want.

Santino V.

Engineering Director

Santino is responsible for overseeing the infrastructure and continued efficiency of ReadyTalk’s entire Engineering Department, as well as its overall operational strategy and ultimate success.


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