Trade Marketing Manager, Vitamins Minerals and Supplements

    • Parsippany, NJ

Trade Marketing Manager, Vitamins Minerals and Supplements

RB is the world's leading consumer health and hygiene company. We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands.

A fantastic opportunity is available for a Trade Marketing Manager, Vitamins Minerals and Supplements to join our Sales team in Parsippany, NJ.

About the role

The Trade Marketing Manager will have a leadership role in trade strategy development and implementation for Categories/Brands across key channel, as well as driving growth strategies for key Customers across company's biggest Brand. Incumbent will train and lead analysts in conducting analysis, developing shopper insights, monitoring 4Ps, managing new product introductions and spearheading Sales planning. This leader will lead cross-functional team work to create new products for the channel delivering above 10MM$ incremental sales each.

Key Responsibilities

  • Identify research gaps and provide input in research design/implementation. Understand and drive development of Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation.
  • Develop/understand Global and Local Category best practices and ensure transfer of knowledge to Sales for implementation. Manage transfer of Local Category success to Global Teams.
  • Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a channel 4Ps Local Success Model for Sales execution.
  • Train and manage staff (analyst and marketing managers) to both build 4Ps gap analysis and develop clear, specific plans and launch new products.
  • Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation.
  • Manage & decide investments of shopper marketing budget for the Channel (>$2MM).
  • Continuous analysis of customer position, creation of "Go To Market" strategy and deployment / briefing to National Account Managers to implement.
  • Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion.
  • Develops 'Go To Market" strategies for all category reviews with major retailers.


Qualifications
  • 4-year college degree
  • 5-years Direct Sales and/or Marketing experience, cross functional exposure to other Business Operations
  • Good understanding of Customer Management Process
  • Proven analytical skills
  • Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
  • Strong oral, written communication, and presentation skills
  • Computer proficient (Microsoft Office, Nielsen/IRI)
  • Strong organizational skills
  • Good interpersonal and time management skills
  • Proven leadership and ability to train/manage staff.


Why RB?

  • Fast paced. Tired of having to jump through endless hoops to get things done? Not here. We move fast and deliver.
  • Growth. Frustrated by the lack of growth opportunities in your current company? Not hereĀ” RB takes pride in the development and continued growth of our employees through steady rotations and promotions.
  • Autonomy. RB empowers you to OWN what you do.
  • Iconic Global Brands. http://bit.ly/RBNABrands Take a look. You'll be surprised at how many you already have in your home.
  • Feel good about the Company you work for! RB is committed to making the world a better place through betterrbusiness. http://bit.ly/rbsustainability
  • Passport Stamps. Does working internationally interest you? Perform well and Global doors can open for you at RB.
  • Work with smart people. We have a talented workforce that believes in sharing ideas to help each other, and the company succeed.
  • Vacation. We offer 4 weeks' vacation, 9 core Holidays and 4 floating days.
  • 16 weeks paid Maternity leave.
  • Competitive base salaries and bonuses.
  • Tuition reimbursement.


In return, RB will offer you a very competitive salary with excellent benefits, a fast-paced working environment with incredible opportunities to develop yourself, and the chance to progress your career within a truly global organization.

Apply Now for a chance to really change the game!

RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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