Head of Demand Generation

Rainforest QA is modern testing for web and mobile apps. The Rainforest platform delivers all the resources needed to do fast, efficient QA. Rainforest combines a massive crowd of human testers with algorithmic management and VMs to execute web and mobile regression testing for continuous deployment.

The best dev teams from companies like Intuit, Zenefits, Oracle, and IBM use Rainforest’s platform and API to execute and scale their QA activities more effectively. Rainforest is backed by some of Silicon Valley’s best investors including Marc Benioff, Jason Lemkin, Y Combinator, and Bessemer Venture Partners.

We're building a smart, curious, and driven team that is passionate about making the the lives of anyone with QA needs (and that's a lot of companies) easier.

Learn more about what it’s like to work here!

What you'll do

  • Create a multi-channel demand generation strategy and recommend a budget that enables Rainforest QA to reach its revenue goals.
  • Build, execute and optimize demand generation programs that increase conversion of MQLs, SQOs and Closed/Won deals.
  • Approach your demand generation with a pipeline marketing mindset, where you strive to drive impact across the entire funnel, especially revenue generation.
  • Work closely with Marketing, SDR, Sales and Customer Success to define and drive the Lead Lifecycle.
  • Create, analyze and report to executive leadership on the fiscal impact of demand generation programs including lifetime value, cost per lead, and revenue generated per lead.
  • Depending on the experience level of the successful candidate, this hire is Senior Manager or Director level.

What we're looking for

  • 5+ years prior experience in B2B SaaS business, preferably targeting a technical audience.
  • Strategic thinker that can generate an effective demand generation plan, implement an efficient process, build a high-performing team and drive results.
  • Demonstrated experience devising, executing and optimizing demand generation programs across numerous channels including email marketing, lead scoring and nurturing, webinars, content syndication, SEO, SEM, meetups, customer events and trade shows.
  • Strong understanding of marketing operations, sales enablement and working with Salesforce CRM.
  • Proficient understanding of AdWords account structure, bidding strategies, keyword targeting, and ad copy writing.

Bonus points for

  • Proven ability to thrive in a fast-paced startup environment.
  • Experience recruiting and leading a team.
  • Marketing automation certification(s).

How we'll reward you

  • Competitive compensation and stock options
  • 100% Medical, dental, and vision insurance covered (50% for dependents)
  • Daily catered lunch and snacks
  • Subsidized commuter benefits
  • Voluntary 401 k program
  • Generous vacation time
  • Professional development, in-office career coaching, and conference attendance
  • Dog friendly offices
  • Whatever desk setup you need to get your job done
  • Weekly team activities like happy hours, in-office yoga, and much more

Our commitment to diversity and inclusion

At Rainforest QA we believe that diverse teams improve our business. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, or disability status.

Meet Some of Rainforest QA's Employees

Sharon L.

Business Operations

Sharon’s main duty in business operations is to ensure that all of Rainforest’s employees are always having a positive experience working for the company.

Edward P.

Software Engineer

Day in and day out, it’s Edward’s job to make sure that the Rainforest experience is the best that it can be for each and every customer through innovative engineering.


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